--- title: "What is Native Advertising?" description: "Find out what native advertising is, what its characteristics are, why it is relevant for online marketing and on which platforms it can be used." canonical: "https://www.bajorat-media.com/en/faq/what-is-native-advertising/" locale: "en" collection: "faq" lastModified: "2023-12-21T13:24:52.000Z" image: "https://www.bajorat-media.com/assets/img/faq/was-ist-native-advertising-titelbild.webp" --- # What is Native Advertising? Find out what native advertising is, what its characteristics are, why it is relevant for online marketing and on which platforms it can be used. ## What is Native Advertising? Native advertising is a form of online marketing in which paid advertising content is integrated into the editorial context of a website or platform so that it adapts to the environment visually and in terms of content. The aim is to convey an unobtrusive yet effective advertising message that does not disrupt the user experience and thus achieves a higher click rate. Features of Native Advertising Visual Customization: Ads are designed to blend seamlessly into the design and layout of the platform on which they appear. They resemble the look and structure of editorial content and often use the same fonts and colors. Content adjustment: The content of native ads relates thematically to the surrounding editorial content and is relevant to the target group. These can be articles, lists, videos or other multimedia formats. Advertising note: Although native advertising is an inconspicuous form of advertising, the advertisements must be labeled according to legal requirements. Common labels include “sponsored post”, “advertisement” or “in cooperation with”. Why use native advertising? Native advertising can be an effective strategy to reach potential customers in a non-intrusive way. Because this type of advertising is similar to editorial content, it is more likely to grab users' attention and pique interest. Native advertising also offers the following advantages: Greater acceptance: In contrast to traditional display ads, which are often perceived as annoying, native ads are unobtrusive and improve the user experience on the website. Better performance: Studies show that native ads achieve higher click and conversion rates than traditional forms of advertising. Targeted approach: Native ads can be displayed to specific target groups based on interests, demographics and online behavior in order to convey a relevant advertising message. Platforms for native advertising Native advertising can be used on various platforms, such as: Classic online publishers: Paid content can be integrated into the editorial area on news portals, blogs and magazine websites. Social media: Platforms such as Facebook, Instagram or Twitter offer their own native advertising formats such as sponsored posts or in-feed ads. Content discovery platforms: Providers such as Outbrain or Taboola place native ads in the form of content recommendations on the websites of partner publishers. [Native advertising](/en/services/online-marketing/) is a form of online marketing in which paid advertising content is integrated into the editorial context of a website or platform so that it adapts to the environment visually and in terms of content. The aim is to convey an unobtrusive yet effective advertising message that does not disrupt the user experience and thus achieves a higher click rate. ## Features of Native Advertising - Visual customization: Ads are designed to blend seamlessly into the design and layout of the platform on which they appear. They resemble the look and structure of [editorial content](/en/services/seo-texts-and-text-creation/) and often use the same fonts and colors. - Content adjustment: The content of native ads relates thematically to the surrounding editorial content and is relevant to the target group. These can be articles, lists, videos or other multimedia formats. - Advertising note: Although native advertising is an inconspicuous form of advertising, the advertisements must be labeled according to legal requirements. Common labels include “sponsored post”, “advertisement” or “in cooperation with”. ## Why use native advertising? Native advertising can be an effective strategy to reach potential customers in a non-intrusive way. Because this type of advertising is similar to editorial content, it is more likely to grab users' attention and pique interest. Native advertising also offers the following advantages: - Higher acceptance: In contrast to traditional display ads, which are often perceived as annoying, native ads are unobtrusive and improve the user experience on the website. - Better performance: Studies show that native ads achieve higher click and conversion rates than traditional forms of advertising. - Targeted approach: Native ads can be displayed to specific target groups based on interests, demographics and online behavior in order to convey a relevant advertising message. ## Native advertising platforms Native advertising can be used on various platforms such as: - Classic online publishers: Paid content can be integrated into the editorial area on news portals, blogs and magazine websites. - Social media: Platforms such as Facebook, Instagram or Twitter offer their own native advertising formats such as sponsored posts or in-feed ads. - Content discovery platforms: Providers such as Outbrain or Taboola place native ads in the form of content recommendations on the websites of partner publishers.