{"id":16572,"date":"2023-06-26T00:00:00","date_gmt":"2023-06-25T22:00:00","guid":{"rendered":"https:\/\/www.bajorat-media.com\/?post_type=faq&#038;p=16572"},"modified":"2023-06-28T09:10:35","modified_gmt":"2023-06-28T07:10:35","slug":"what-is-online-marketing","status":"publish","type":"faq","link":"https:\/\/www.bajorat-media.com\/en\/faq\/what-is-online-marketing\/","title":{"rendered":"What is online marketing?"},"content":{"rendered":"<p>Online marketing, also known as digital marketing or Internet marketing, encompasses all strategies and techniques used to promote and sell a brand, product or service via the Internet. This marketing approach is characterized by its wide range of possibilities, its various formats, and its broad reach.<\/p>\n<h2>Online marketing goals<\/h2>\n<p>The main goals of online marketing are, depending on the need and situation, to increase awareness, reach, improve customer loyalty and conversion rates, increase sales or achieve a positive brand perception. In this way, companies gain competitive advantages in the digital environment and can increase their chances of success through targeted measures.<\/p>\n<h2>Elements of online marketing<\/h2>\n<p>Online marketing is made up of many different elements and disciplines, including:<\/p>\n<ul>\n<li><strong>Search Engine Optimization (SEO)<\/strong>: Optimization of websites to achieve better rankings in search engine results, generating more organic traffic and potential customers.<\/li>\n<li><strong>Search engine advertising (SEA)<\/strong>: Placing paid ads in search engines to target specific keywords and thus generate additional targeted traffic.<\/li>\n<li><strong>Social Media Marketing<\/strong>: Active presence on social media platforms such as Facebook, Instagram, Twitter or LinkedIn to promote brand awareness, communication and customer loyalty.<\/li>\n<li><strong>Content Marketing<\/strong>: Create and distribute valuable, relevant and engaging content to attract target audiences and drive them to action.<\/li>\n<li><strong>Email marketing<\/strong>: Regularly communicate and interact with customers and prospects via email to maintain interest in products and services and maintain customer relationships.<\/li>\n<li><strong>Affiliate marketing<\/strong>: Collaboration with partners or influencers who receive a commission for referring customers or sales.<\/li>\n<\/ul>\n<h3>Web design and development<\/h3>\n<p>In order to conduct successful online marketing, web design and web development are fundamental aspects that should be taken into account. A user-friendly and appealing website that is tailored to the needs of the target group contributes significantly to online marketing success.<\/p>\n<p>WordPress is a popular content management system (CMS) that can be used to create and manage websites in a straightforward way. It offers a variety of themes, plugins and customization options for the perfect web design and development.<\/p>","protected":false},"excerpt":{"rendered":"<p>Online marketing includes strategies and techniques to promote and sell brands, products or services over the Internet. Learn more about goals, elements and web design and development.<\/p>","protected":false},"featured_media":16571,"menu_order":0,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-16572","faq","type-faq","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq\/16572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":1,"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq\/16572\/revisions"}],"predecessor-version":[{"id":16612,"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq\/16572\/revisions\/16612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/media\/16571"}],"wp:attachment":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/media?parent=16572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}