{"id":16917,"date":"2023-07-07T13:00:38","date_gmt":"2023-07-07T11:00:38","guid":{"rendered":"https:\/\/www.bajorat-media.com\/faq\/was-ist-ein-pop-up\/"},"modified":"2023-07-07T13:00:38","modified_gmt":"2023-07-07T11:00:38","slug":"what-is-a-pop-up","status":"publish","type":"faq","link":"https:\/\/www.bajorat-media.com\/en\/faq\/what-is-a-pop-up\/","title":{"rendered":"What is a pop-up?"},"content":{"rendered":"<p>A pop-up is a small window that appears automatically on a web page, either immediately when the page loads or after a specified time or action. Pop-ups are often used to display advertisements, announcements, offers, surveys, or newsletter sign-ups. They can be both helpful and annoying, depending on how they are used and how relevant the content is to the user.<\/p>\n<h2>Types pop-ups<\/h2>\n<p>There are different types of pop-ups used in online marketing and web design. Here are some examples:<\/p>\n<ul>\n<li><strong>Modal pop-up:<\/strong> A modal pop-up is a dialog box that leaves the background of the web page inactive. The user must interact (for example, by closing it or selecting an option) to continue.<\/li>\n<li><strong>Lightbox pop-up:<\/strong> A lightbox is a type of modal pop-up where the background is darkened or blurred to draw focus to the pop-up window.<\/li>\n<li><strong>Exit-Intent Pop-up:<\/strong> Exit intent pop-ups are triggered when the user makes an effort to leave the web page. They aim to make users stay or at least perform an action before they leave.<\/li>\n<li><strong>Timing-based pop-ups:<\/strong> These pop-ups are displayed after a certain time, which is set by the website operator, for example, after 10 seconds.<\/li>\n<\/ul>\n<h2>Pop-ups in online marketing<\/h2>\n<p>In online marketing, pop-ups are used to increase conversion rates, user engagement, and landing page optimization. While pop-ups were often considered annoying in the past, their use has changed and they are now more often used for useful and relevant purposes.<\/p>\n<p>Some advantages of pop-ups for online marketing are:<\/p>\n<ul>\n<li>Lead generation (e.g. newsletter registration)<\/li>\n<li>Increase social media presence (e.g., by asking people to follow\/like).<\/li>\n<li>Presentation of special offers or discounts<\/li>\n<li>Information about important changes or announcements<\/li>\n<\/ul>\n<p>It is important to use pop-ups strategically and design them in a way that they do not overly disturb the user. This can be achieved by showing relevant content, making the design appealing and optimizing the frequency with which they are displayed.<\/p>","protected":false},"excerpt":{"rendered":"<p>Learn what a pop-up is, what types there are and how pop-ups can be used successfully in online marketing.<\/p>","protected":false},"featured_media":16916,"menu_order":0,"template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"class_list":["post-16917","faq","type-faq","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq\/16917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq"}],"about":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/types\/faq"}],"version-history":[{"count":0,"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/faq\/16917\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/media\/16916"}],"wp:attachment":[{"href":"https:\/\/www.bajorat-media.com\/en\/wp-json\/wp\/v2\/media?parent=16917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}