I say early what makes sense.
I don't sell a solution I wouldn't choose myself. If something is risky or a budget would be better spent elsewhere, I say so in the first conversation — before we start.
Founder
Pascal Bajorat. Working with WordPress, web design and digital projects since 2006.
I founded Bajorat Media as a 16-year-old high-school student, with a freshly registered business and the firm conviction that the web was the most exciting playground available. Twenty years later, the agency builds websites, WordPress systems and digital products for companies that need to genuinely move forward online. Between then and now: a position at one of Europe's largest internet agencies, a senior role at Germany's largest e-learning platform, articles in T3N and Screenguide — and more than 40,000 people who have gone through our courses.
- Since 2006 Self-employed online
- Media designer Digital & print, certified
- 40,000+ Course participants
Behind Bajorat Media
One agency, one founder — and 20 years of web in one person.
Behind Bajorat Media is not an anonymous construct, but a founder with a clear track record: Pascal Bajorat started the agency in 2006 as a high-school student and has, in parallel, gone through stations in a major internet agency and a leading e-learning company, published books and articles, and produced courses with more than 40,000 participants.
This combination of depth and breadth is the reason why Bajorat Media today can genuinely connect strategy, development and marketing — not just claim it in marketing copy.
How I work
Honest, technically grounded, with responsibility beyond launch.
Three principles that have stayed with me for years and run through every collaboration — whether a WordPress project, an audit or a longer consulting engagement.
I understand the code we ship.
Strategy and concept are one part. I have also developed, maintained and rescued systems myself for twenty years. That technical depth feeds into every decision.
Explaining is part of the job.
From courses, articles and training I know: if you can't explain a piece of technology, you haven't fully understood it yourself. That is why I explain things in detail — gladly.
Focus areas
Topics that carry my work.
The breadth that flows into Bajorat Media today has grown over twenty years — out of practice, not theory.
WordPress development
Themes, plugins, interfaces, multisite and individual requirements. WordPress has been my main tool since the early days.
WooCommerce
Shops, checkout flows, product logic and integrations — from small stores up to B2B setups with custom architecture.
SEO & online marketing
Technical SEO, content structure, tracking and visibility in classic search and AI answer systems — a topic that has accompanied me since the early 2000s.
E-learning & training
From a senior role at a major e-learning provider: didactic delivery, course design and knowledge transfer for teams.
Performance & Core Web Vitals
When websites get slow, the cause is rarely a single issue. This diagnostic experience comes from countless audits and projects.
Digitalization & automation
Interfaces, workflows, AI-supported processes — anything that takes real work off teams in their daily routine.
Background
What 20 years on the web look like in numbers.
A few stations — as context for a possible first conversation.
Started as a school-age side business, today an agency with offices in Berlin and Lippe.
Formal training as media designer for digital and print media, in parallel with freelance work.
WordPress, web design and programming courses among the best-selling in the German-speaking market.
Articles on WordPress, web development and online marketing in industry magazines.
Beginnings
Registering a business at sixteen — already with WordPress.
In 2006, at the age of 16 and still in school, I registered my first business. A year later I started training as a media designer for digital and print, in parallel with freelance work.
Web design, WordPress and SEO — started as a teenager, never stopped.
What started as a school-age business already contained the core of what Bajorat Media stands for today: technically sound work, taking responsibility, thinking projects long-term. Then as now, WordPress was my main tool — not because it was the trendiest, but because it lets clients maintain their own content without becoming permanently dependent on a service provider.
Search engine optimization back then was a niche where you had to convince clients with patience and honest work. Those early years shaped an attitude that still guides me today: no hype, no promises that fall apart in operation.
Career
From media designer to senior position in e-learning.
In parallel with my own self-employment, I went through career stations that shaped how I look at large systems and team work.
First a major agency, then senior responsibility in e-learning.
After my training, I worked as a web designer at one of Europe's largest internet agencies — a setting where scaling, processes and collaboration across many disciplines were daily routine. Then followed a senior role as developer and team lead at Germany's largest e-learning platform.
What I took from these stations: responsibility for systems with hundreds of thousands of users, a sense for resilient architecture, and the experience of what happens when technical decisions are not thought through. Exactly that perspective feeds into every Bajorat Media project today.
Sharing knowledge
Books, articles and more than 40,000 course participants.
While the agency work was running, a second strand grew in parallel: structured knowledge transfer.
From articles in T3N to bestselling online courses in the DACH region.
Over the years I have written articles for T3N and Screenguide magazine, plus online courses on WordPress, web design and programming. These courses are among the best-selling in the German-speaking market — more than 40,000 participants have worked with them.
Explaining forces clarity. If I can teach a technical concept to course participants, I can also explain it in a client project — clearly, without hiding behind jargon. That didactic experience is more valuable in everyday consulting than it might first sound.
Today
Bajorat Media — as a focused WordPress and digital agency.
Today I run Bajorat Media as an agency with a small core team, offices in Berlin and Lippe and a network of specialists.
WordPress depth, digital-agency breadth, responsibility beyond launch.
Bajorat Media today is a WordPress and digital agency that connects strategy, web design, development, SEO and online marketing. We deliberately stay compact: short paths, direct contacts, a network of specialists where depth is needed.
In parallel, additional companies and software projects have emerged with partners over the years. Many of them grew out of client requirements — when a tool is missing, we build it. That practical proximity protects us from recommending solutions that fall apart in everyday operation.
Talk in person
Let's talk
about your project .
A first conversation is always free. Tell me briefly what you are planning — and I will tell you honestly whether and how we are a good fit.
