Online Marketing & Web Design | FAQ / Lexicon

Learn more about online marketing & web design with our lexicon of terms and FAQ. Answers to your questions from our experts.


What is a Content Delivery Network (CDN)?

A content delivery network (CDN) is a network of distributed servers that is used to deliver content such as websites, videos, images and other file types to users faster by delivering the data from a server that is geographically closer to the user.

What are talking URLs?

Talking URLs are user-friendly and search engine optimized web addresses. Learn what they are, why they are important, and how to implement them.

What is smooth scrolling?

Learn what smooth scrolling is, how it works in web design and development, and the benefits it brings to the user experience.

What is above-the-fold content?

Above-the-fold content refers to the visible area of a web page when it is opened. Learn why this is critical to user experience and SEO.

What is a P3P header?

Learn what a P3P header is, how it works, its benefits, and why its importance has diminished over the years.

What is prefetching?

Prefetching is a technology that reduces load times and improves user experience. Learn more about how it works, advantages, and potential disadvantages here.

What is a Lazy Load?

A lazy load is a method in web design to shorten the loading time of a web page by loading images and media content only when they appear in the visible area of the browser. Learn more about how it works and its advantages.

What is CSS optimization?

Learn what CSS optimization is, why it's important, and what methods can be used to improve web page load time and usability.

What is image optimization?

Image optimization improves loading speed, user experience and boosts SEO. Learn more about the different aspects of image optimization and its importance.

What is an RSS feed?

An RSS feed is a standardized format for delivering regularly updated content. Learn how RSS feeds work and how they can be used in online marketing.

What is a QR code?

Learn what a QR code is, how it works, in which areas it is used and what advantages it offers in online marketing.

What is outbound marketing?

Learn what outbound marketing is, examples of outbound marketing strategies, its drawbacks, and how it can be used in an online marketing strategy.

What is inbound marketing?

Learn what inbound marketing is, what techniques it involves, and why it's important for building customer relationships in the digital age.

What is a sales funnel?

A sales funnel, or sales funnel, is a model for visualizing and analyzing the process of buying decisions. Learn more about the individual phases and how they are used in online marketing.

What is Native Advertising?

Learn what Native Advertising is, its characteristics, why it is relevant for online marketing and on which platforms it can be used.

What is Growth Hacking?

Learn what growth hacking is, how it came about, the basic principles behind it, and successful examples. Inform now!

What is Guerrilla Marketing?

Guerrilla marketing is an unconventional marketing strategy that attracts attention with surprising actions. Learn more about the different types and advantages and disadvantages.

What is a hashtag?

Learn what a hashtag is, how it works on social networks, and its role in online and social media marketing. Discover benefits and tips for using hashtags.

What is a video platform?

Learn what a video platform is, how it works, how it can be used in online marketing, and what factors to consider when choosing one.

What is a podcast?

Learn what a podcast is, what formats are available, how to create and host podcasts, and how to apply SEO optimization for podcasts.

What is a Gravatar?

A Gravatar is a Globally Recognized Avatar. Learn how Gravatars work, their benefits, and how to use them in WordPress comments.

What is a pingback?

A pingback is an Automatic notification and linking of two websites, ideal for blog networks. Learn more about features, advantages and disadvantages of pingbacks.

What is a comment thread?

A comment thread is a hierarchical structure of online discussions and is crucial for online marketing, web design and user engagement.

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