Glossary

Glossary for websites, WordPress and digital projects.

This glossary collects topics that regularly come up in website, WordPress, performance, hosting and project conversations. Each article explains one term clearly and shows what matters in practice.

Glossary

Glossary articles at a glance.

The entries are structured as individual question-and-answer articles so every topic can be explained clearly, cross-linked and marked up with structured data.

Build a website yourself or hire an agency?

Whether you build a website yourself or hire an agency depends on goal, time, risk, quality expectations and the result you want.

Freelancer or agency for the company website?

Freelancers and agencies differ in cost, availability, specialisation, risk of downtime, support and the breadth of services.

How do I find the right web design agency?

You recognise the right web design agency by fitting references, clear advice, a transparent process, technical competence and honest assessment.

How do I switch my website to a new agency?

An agency switch succeeds when access, rights, hosting, domain, source code, licenses, backups and open tasks are handed over in an orderly way.

How does a website project with an agency work?

A website project with an agency typically runs through briefing, concept, structure, design, development, content, testing, launch and support.

Is Google Ads worth it for local businesses?

Google Ads is worth it locally when searches are close to purchase, region and service are clearly limited and inquiries are measured reliably.

Is my website subject to the BFSG?

Whether a website is subject to the BFSG depends mainly on whether it falls under the covered B2C services and whether exemptions apply.

Is my WordPress website GDPR-compliant?

Whether a WordPress website is GDPR-compliant depends on real data flows, cookies, tracking, forms, plugins, fonts and consent configuration.

Is SEO worth it for small businesses?

SEO is worth it for small businesses when customers actively search, offers need explanation and the website should generate inquiries long term.

What are alt tags and why are they important?

Alt tags, more precisely alt text, describe images for screen readers, search engines and situations where images do not load.

What are backlinks and why are they important?

Learn what backlinks are, why they are important for search engine optimization, and how you can get quality backlinks for your website.

What are Broken Links?

What are Broken Links? Learn about the causes, effects of broken links on usability and SEO, and how to identify, fix and…

What are Core Web Vitals?

Core Web Vitals are Google metrics for loading speed, responsiveness and layout stability. This article explains values, impact and practical use.

What are Custom Fields?

Learn what Custom Fields are, their benefits, how to use them in WordPress, and how they affect a website's SEO ranking...

What are heatmaps and how are they used?

Heatmaps are used to visualize user behavior on a website. Learn more about their potential uses in SEO, CRO, UX and content strategy.

What are long-tail keywords?

Long-tail keywords are longer, more specific search queries with clearer intent and often stronger conversion relevance.

What are meta tags and why are they important?

Learn what meta tags are, why they are important for SEO, and what types of meta tags there are to optimize your website for search engines and users.

What are speaking URLs?

Speaking URLs are user-friendly and search engine optimized web addresses.

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