Prices & Costs

What does a good website cost? More importantly: what should it achieve?

Web design, WordPress development and online marketing can only be priced responsibly when goal, scope and quality expectations are clear. We explain how budgets are formed and how offers remain understandable.

  • Fixed for clearly defined scope
  • Time for ongoing development
  • Care for support and maintenance

Overview

Good offers do not start with a number, but with understanding.

Project cost is not driven only by page count or visual design. Requirements, integrations, content, technical quality and operation afterwards matter just as much.

Scope

What really needs to be implemented?

A clear task description makes fixed prices possible. If goals are still open, we start with roadmap, priorities and a budget range.

Quality

Similar design can be technically very different.

Performance, maintainability, SEO structure, security and extensibility decide whether a website will carry long-term.

Budget

An open budget range leads to better decisions.

We use budget information to recommend fitting solutions and avoid unnecessary scope.

Cost factors

What influences the effort of a web project.

These points usually determine cost more strongly than the pure number of pages.

Strategy & concept

Audience, structure, content, user journey and SEO foundation need to be planned before design and development start.

Design system & templates

A reusable system can take more effort upfront, but saves maintenance and expansion later.

Custom development

Custom themes, plugins, integrations, WooCommerce logic or interfaces increase effort, but create exactly the function needed.

SEO & content

Search intent, internal linking, structured data and clear content are decisive when the website should create traffic.

Performance & quality assurance

Core Web Vitals, image optimization, testing and technical checks belong in professional projects.

Operation & support

Updates, security, monitoring and ongoing development are separate tasks that should be considered early.

Pricing models

Three models, depending on how clear the project already is.

We choose the model that fits the task. The goal is not complicated billing, but clear expectations on both sides.

Clear scope

Fixed price

Useful when goals, pages, functions and approvals can be well defined in advance.

  • Fixed scope
  • Binding offer
  • Clear milestones
Flexible

Time budget

Useful for iterative projects, open requirements or ongoing development.

  • Prioritized roadmap
  • Transparent time tracking
  • Regular coordination
Ongoing

Care

Useful for maintenance, support, small improvements, SEO and performance.

  • Monthly budget
  • Plannable availability
  • Continuous improvement

Transparency

We do not sell a number without context.

A good offer explains what is included, which assumptions apply and which decisions may later influence budget or timeline.

01 First conversation

We clarify the goal, starting point, rough scope and whether we are the right partner professionally.

02 Overview

We name sensible options, risks, dependencies and a realistic budget range.

03 Offer

You receive a comprehensible recommendation instead of an interchangeable flat rate.

Budget logic

Why budget openness makes projects better.

A budget range is not a trick, but a tool for better priorities.

Not every project needs the maximum solution.

When we know your goal and budget range, we can better decide which measures are important immediately and which can follow later. Sometimes a focused first expansion makes more sense than a large build with too many assumptions.

We do not want to sell an oversized solution when a lean, solid implementation makes more sense. Conversely, we say clearly when a desired result cannot realistically be achieved with the planned budget.

This turns cost from a black box into a shared basis for decisions: what creates impact now, what can wait and where saving money in the wrong place would become expensive.

FAQ

Frequently asked questions about prices and costs.

A few answers in advance. The specific assessment is most useful in the first conversation.

Can you give a rough price in advance?

Yes, after a short first conversation we can usually name a realistic range. It becomes binding only once scope and assumptions have been clarified.

Do you work with fixed prices?

Yes, when the scope is clearly described. For open or ongoing tasks, a time budget is often more honest and flexible.

Why are very cheap package offers risky?

They often save on strategy, technology, performance, SEO or maintainability. That can become more expensive later than a clean implementation from the beginning.

Is the first conversation free?

Yes. In the first conversation we clarify whether and how we can support you meaningfully and which next step fits.

Clarify budget

Let us find a
realistic project path for your goals.

Describe your starting point, goals and rough budget range. We will help classify which scope and pricing model makes sense.