Not every click is valuable.
We clarify whether it concerns leads, sales, applications, visibility, appointment bookings or recurring customer contacts.
Online marketing
Online marketing that brings channels, website and measurement together.
As a digital agency, we develop online marketing not as a collection of individual measures, but as a system: clear goals, suitable channels, well-thought-out landing pages, tracking, reporting and continuous optimization.
- strategy Goals, target groups, channels
- Ads Google, Meta and Campaigns
- analysis Tracking and reporting
overview
Online marketing only works if the goal, channel and website fit together.
Many companies invest in ads, SEO, social media or content without first clarifying what a qualified contact is, what data is needed for evaluation and whether the website guides visitors well enough. Then marketing quickly becomes expensive, but not necessarily better. That's why we combine online marketing with Web design & conception and comprehensible measurement.
Not every channel fits every offer.
SEO, Google Ads, Meta Ads, LinkedIn, newsletters or social media fulfill different tasks in the decision-making process.
Optimization requires reliable data.
Tracking, consent, analytics, conversion goals and reporting must be set up professionally and technically reliably.
Services
What we can do in online marketing.
Depending on the initial situation, we start with strategy, campaigns, tracking setup, SEO basics or optimization of existing measures.
Online marketing strategy
Goals, target groups, customer journey, channels, budget logic, landing pages and measurement points are defined as a realistic roadmap.
Google Ads and campaigns
Search ads, performance campaigns, remarketing approaches and landing page coordination are planned and managed in a structured manner.
Meta Ads and Paid Social
Paid social can be useful for reach, recruiting, lead generation or retargeting if the target group, creatives and tracking are suitable.
SEO and organic visibility
Technical SEO, content, internal links and search intent are linked to campaign and website goals.
Tracking and tag management
Google Tag Manager, GA4, Matomo, consent setups and conversion measurement are integrated in a technically sound manner.
Landing page optimization
Message, page structure, loading times, forms and CTAs are improved so that the marketing budget does not hit weak areas.
Integrations and automation
Leads, CRM, newsletters, reporting, alerts and internal workflows can be connected via interfaces and automation.
Data protection and consent
Tracking needs clear technical implementation and coordination with data protection requirements. We do not replace legal advice.
Building blocks
Online marketing needs more than a single channel.
The best results usually arise where campaigns, content, website and measurement are considered together.
Journey
From initial contact to inquiry
We look at which touchpoints a prospective customer goes through and which content, ads or landing pages help.
- Target groups
- messages
- Conversion paths
website
Landing pages and website as a basis
Marketing only works if the website creates trust, loads quickly, has clear content and makes the next step easy.
- structure
- Forms
- Trust elements
Tracking
Measurement that makes decisions easier
Conversions, campaigns, sources, events and reports are set up so that they remain controllable.
- GA4 or Matomo
- Day Manager
- Reporting
optimization
Regular improvement instead of a one-off action
Campaigns, landing pages, search terms, ads, budgets and content are developed based on data.
- Tests
- Priorities
- Roadmap
Sequence
This creates a resilient online marketing setup.
Before campaigns start, we create a solid basis for decisions.
- 01
Check goals and inventory
We analyze website, channels, existing campaigns, tracking, target groups, competition and available content.
- 02
Plan strategy and setup
Channels, budgets, landing pages, conversion goals, tracking and reporting are prioritized.
- 03
Implement and start
Campaigns, tags, landing pages, content and integrations are set up, tested and launched in a controlled manner.
- 04
Evaluate and optimize
Results are evaluated regularly. This results in adjustments to the budget, search terms, creatives, pages and offers.
Tracking & Analytics
Tracking, consent and analytics are part of the online marketing service.
Without reliable measurement, marketing remains gut feeling. At the same time, tracking and analysis cannot simply be installed somewhere technically, but must fit with consent, data protection, campaign goals and reporting.
GA4, Matomo and Tag Manager must fit the organization.
For some companies, a slim Matomo setup is enough. Others require GA4, Google Ads conversion tracking, consent mode, server-side approaches or structured tag management. What is important is not the list of tools, but what decisions should be made with them later.
We provide support with technical integration, event concepts, conversion goals, tag logic, form tracking, campaign parameters and the connection to landing pages or CRM processes.
Reporting must be understandable.
A good dashboard doesn't answer every conceivable question, but rather the important ones: Which channels bring qualified contacts? Where are we losing users? Which campaigns need budget, new creative or better landing pages?
If it makes sense, we combine reporting Automation & AI: regular evaluations, alerts in the event of abnormalities or prepared decision-making bases for internal teams. SEO, content and campaigns work closely together for organic visibility.
Cooperation
Online marketing can start as a setup, campaign or ongoing support.
The sensible way to get started depends on whether data, campaigns and landing pages already exist.
Marketing check
For companies that want to evaluate website, tracking, channels and current measures.
- Inventory
- Priority list
- Roadmap
Campaign setup
For new or newly structured campaigns with a landing page, tracking and reporting basis.
- Channel and budget planning
- Tracking setup
- Campaign start
Ongoing optimization
For companies that want to regularly develop campaigns, SEO, content and website.
- Evaluation
- optimization
- Further development
Quality
Online marketing with a technical and editorial basis.
The advantage of a digital agency like Bajorat Media is that campaigns are not viewed in isolation. Website, WordPress, SEO, tracking and automation belong together for us.
We know websites, WordPress, SEO, campaigns and technical implementation not only from strategy papers, but from projects.
Landing pages, performance, forms, tracking and campaigns are viewed as a common system.
We plan measurement to support decisions without creating unnecessary complexity.
FAQ
Frequently asked questions about online marketing.
Strategy, campaigns, tracking and collaboration briefly explained.
Do you do online marketing even without a new website?
Yes, if the existing website sufficiently supports the goals. If the structure, loading times, content or forms are weak, we recommend targeted optimizations first.
Are you adopting Google Ads or Meta Ads?
Yes. It is crucial that campaigns, landing pages, tracking and reporting are planned together so that budget can be evaluated sensibly.
Are you setting up Google Analytics, Matomo or Tag Manager?
Yes. We provide support with technical integration, event concepts, conversion goals and reporting. Data protection assessment must be legally examined if necessary.
Is SEO part of online marketing?
Yes, SEO is an important part. There is a separate search engine optimization service page for extensive SEO projects.
Plan marketing
Let's clarify,
which Marketing levers really make sense for you.
In the initial consultation we check goals, channels, website, tracking and possible next steps.
