Better rankings in Google, lower bounce rate and improved conversion rate
The world is fast-paced, and this is not only true for our everyday lives. Visitors and customers expect fast access to information, services, and products. It does not matter whether your users are enjoying high-speed internet at home or have to make do with bad reception on the subway. They expect a lightning fast experience.
Websites and online services must be quickly accessible under all conditions, whether good or bad.
Google rewards fast websites with a better ranking. It made performance an essential factor of its ranking years ago, actually creating its own indicator, Google Pagespeed.
A WordPress performance optimization, however, does not only bring advantages for SEO. The loading time of a website has a direct influence on the conversion rate. The longer a website takes to load, the lower the conversion.
If a website takes longer than three seconds to load, more than 40% of visitors will drop out immediately. Each additional second that visitors have to wait reduces the conversion rate by an extra seven percent.
An impressive example: An additional second of loading time for the Amazon website would cost the company over 1.3 billion dollars a year in lost revenue. The revenue / conversion losses would increase disproportionately to each additional second of loading time.
- Optimization of Images
- Page Caching
- Lazy Loading for Images and Videos
- Above-The-Fold Optimization
- Compressing & Deflate
- Combing & Minifying
- Reduction of HTTP Requests
- Defer JS Loading
- Optimization of Browser Caching
- Google Fonts Optimization
- Cache Preloading
- CDN Integration
- And Much More
Result from Google Pagespeed Insights
Desktop Score: 0% of 100%
Load time: not enough data Seconds
Performance Rating: not enough data
First Contentful Paint: not enough data
First Input Delay: not enough data
We boost your performance
Are you interested in a WordPress performance optimization?
We will be happy to carry out a free quick scan to determine the optimization potential of your website. We will then make you an offer for our standard optimization service, with which Google Pagespeed Scores of up to 95% are possible.
Do you need more than a basic optimization or have a technically complex website / application? Please share a short remark regarding your objectives or problems. We will get back to you.