Better rankings on Google, lower bounce rate and improved conversion rate
The world is fast-paced, and that doesn't just apply to our everyday lives. Visitors and customers expect fast access to information, services and products. Whether desktop and high-speed Internet or mobile device in the subway with mediocre reception.
Websites and online services need to be accessible quickly in all conditions, good or bad.
Google rewards fast websites with a better ranking and has already made the performance an essential factor of the evaluation years ago. Google even measures the performance with its own indication, the Google Pagespeed.
However, a WordPress performance optimization has not only advantages for search engine optimization. The loading time of a website has a direct influence on the conversion rate. The longer a web page loads, the higher the losses in the area of conversions.
More than 40 percent of visitors leave the website again if it takes longer than three seconds to load. Every additional second that visitors have to wait reduces the conversion rate by an additional seven percent.
An impressive example: An additional second of loading time on the Amazon website would cost the company over $1.3 billion a year in lost revenue. The loss of revenue / conversion would increase disproportionately with each additional second of loading time.