Online Marketing & Web Design | FAQ / Lexicon

Learn more about online marketing & web design with our lexicon of terms and FAQ. Answers to your questions from our experts.


What is a Sticky Post?

Learn what a sticky post is, how they are used in WordPress, when they are useful, and their possible drawbacks.

What is a drop-down menu?

Learn what a drop-down menu is, how it works, and its advantages and disadvantages in web design and development.

What is a callout box?

Learn what a callout box is, its typical characteristics, and what best practices should be considered to use it effectively.

What is a sidebar widget?

A sidebar widget is an interactive element in the sidebar of a website. Learn more about application areas and how to use and create WordPress sidebar widgets.

What is a cache?

Learn what a cache is, what types of caching there are, how caching affects website load times, and what role it plays in online marketing.

What is a Lightbox?

Learn what a lightbox is, how it works, in which application areas it is used and which SEO aspects should be considered.

What is pagination?

Learn what pagination is, how it is implemented on websites like WordPress, and how it should be customized for optimal search engine optimization (SEO).

What is an XML feed?

An XML feed is a standardized data format for the structured transmission of web page content. Learn more about areas of application, advantages and the creation of XML feeds.

What is a 500 server error?

A 500 server error (Internal Server Error) is a generic error code when a server is unable to perform the requested action. Learn more about the causes and possible solutions.

What is a 302 forwarding?

A 302 redirect is a temporary redirection of one URL to another URL. Learn more about the difference with 301 redirects and the uses of a 302 redirect.

What is a 301 redirect?

Learn what a 301 redirect is, how it works, and the benefits it offers in terms of search engine optimization and user experience.

What is a Canonical Tag?

The Canonical Tag is an important SEO element for avoiding duplicate content. Learn more about its function, areas of application and importance for search engine optimization.

What is a dofollow link?

A dofollow link is an important term in SEO. Learn how dofollow links differ from nofollow links and what advantages they offer.

What is a nofollow link?

Learn what a nofollow link is, how it works, its origin story and the importance for search engine optimization (SEO).

What is Google Tag Manager?

Google Tag Manager is a free tool for managing website tags. Learn more about the advantages, functionality and differences to Google Analytics.

What is a Google Search Console?

Google Search Console is a web-based tool from Google for monitoring, controlling and optimizing websites. Learn what features it offers and why it's important for webmasters.

What is a Google My Business listing?

A Google My Business listing is a component of local online marketing that helps businesses get found in Google Search and Maps. Learn more about the benefits and optimization tips.

What is the Google Sandbox Effect?

The Google Sandbox Effect is a hypothetical SEO concept that states that new websites are initially dampened in ranking. Learn more about causes and possible strategies here.

What is Google Hummingbird?

Google Hummingbird is a major search algorithm update introduced in 2013. Learn how it works and the impact on online marketing and SEO.

What is Google Panda?

Learn what Google Panda is, how this algorithm affects search engine optimization and what optimization measures are necessary to be successful.

What is Google Penguin?

Google Penguin is an algorithm update from Google that cracks down on webspam. Learn how it affects SEO and what best practices to follow.

What is White Hat SEO?

White Hat SEO refers to ethical SEO techniques to improve the visibility of a website. Learn the main White Hat SEO methods and benefits here.

What is Black Hat SEO?

Black Hat SEO refers to techniques that violate search engine guidelines and improve the ranking of a website without permission. Learn more about examples and risks.

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