A Google My Business entry is an important component in the field of local online marketing. This entry contains information about a business and helps customers find it on Google platforms such as Google Search or Google Maps. Google My Business (GMB) offers businesses the opportunity to store their location, contact details, opening hours, photos and other relevant information directly on Google.
Advantages of a Google My Business listing
A GMB entry offers numerous advantages for companies:
- Increased visibility in local search results
- Customers can see location, opening hours and contact details at a glance
- Integration of photos to address potential customers
- Ability to collect customer reviews, which can increase trust in the company and improve online reputation
- Statistics on website performance and customer interactions
Create and manage a Google My Business listing
To create a GMB listing, a company representative must create a Google My Business account and enter the desired company information. After verification of the company, usually by a PIN code sent by mail to the address provided, the entry becomes visible on the Google platforms.
A GMB entry should always be kept up-to-date to ensure the best possible presentation of the company. This includes changes to opening hours, contact details and location, but also the addition of new images or event information.
Optimization of your Google My Business listing
An effectively designed and optimized GMB listing can improve a company's visibility and discoverability in relevant search results. Here are some tips for optimizing your listing:
- Full disclosure of all relevant information to give the customer a comprehensive impression of the company
- High-quality images and logos to enhance the appearance
- Regular updating of information and event notices
- Authentic and numerous customer reviews to build trust and underline the credibility of the company
