What is Google Tag Manager?

Google Tag Manager is a free tool for managing website tags. Learn more about the advantages, functionality and differences to Google Analytics.

What is Google Tag Manager?

Google Tag Manager is a free tool provided by Google that is used to manage website tags easily and clearly. Tags are small code snippets or tracking pixels that are used for various purposes, such as website analytics, conversion tracking or remarketing.

Advantages of Google Tag Manager

  • Easy management: Google Tag Manager allows you to organize, add and edit all tags from one central interface. This greatly simplifies the work of webmasters and marketing teams.
  • No programming skills required: Tags can be created and edited without extensive knowledge of HTML or JavaScript. This makes it easy for users without a technical background to participate in tag management.
  • Faster loading times: Thanks to optimized tag execution, web pages can load faster, which has a positive impact on user experience and search engine optimization (SEO).
  • Advanced integration: Google Tag Manager offers a wide range of pre-built tags for various tools and platforms such as Google Analytics, Google Ads and many others.

How does Google Tag Manager work?

Google Tag Manager works with containers that store all your tags. When you set up the Tag Manager, you get a container code that you include in the HTML source code of your web page. This code allows Google Tag Manager to run and manage the tags implemented on your website.

In the Google Tag Manager interface, you can create new tags by choosing from a list of predefined tags or by creating your own custom tags. You can also define rules that determine under what conditions your tags should be executed on your website.

Difference between Google Tag Manager and Google Analytics

Google Analytics is a web analytics tool that collects information about the visitors and usage of a website, while Google Tag Manager is a tool for managing website tags. Google Analytics itself uses tags to collect and transmit data, but these tags can also be managed via Google Tag Manager. Thus, these two tools complement each other and together provide a comprehensive solution for online marketing and web analytics.

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