On the road to success with LeadInfo: Discover which companies visit your website

In today’s business environment, B2B companies want to know more than ever who is visiting their website and which companies are interested in their products or services. This is now easily possible with the online tool Leadinfo. In this article, we will introduce you to the tool and show you how it can help you generate valuable leads for your company. Leadinfo gives you a clear overview of which companies were on your website and how they used it. Thanks to the simple yet effective technology behind Leadinfo, you can identify your website visitors in real time and thus target them. Below we will go into how the tool works, the data collected and compliance with the GDPR.

How does Leadinfo work?

Lead info is an online tool developed by a company of the same name headquartered in Rotterdam. The German branch is located in Düsseldorf. The tool allows you to find out which companies have visited your website, how long they stayed there and which pages they viewed. The highlight is the simple technology, which is based on an HTML tracking code that is integrated into your website. This code allows Leadinfo to identify B2B visitors based on their IP address in real time. The static IP addresses used by companies are compared to a database at Leadinfo based on publicly available sources such as Chamber of Commerce information.

What data is collected?

The extensive data set that Leadinfo collects gives you a wealth of information about the companies that visit your website and their behavior. This information will help you assess lead potential and make contact if necessary. The data collected includes:

• Company Name
• Sales figures
• Industry focus
• General contact details
• Employees with a linked LinkedIn & XING profile
• Public email addresses
• Date and time of the visit
• Number of pages visited
• List of pages visited
• Record of the visit
• Lead evaluation using lead score

This information can help you gain valuable insights that you can use to contact us directly or later. For example, if a company has visited several sub-pages on the topic of “planning a data center”, there is a high probability that it is actually interested in this service.

Video recordings of website visits

A particularly interesting feature of Leadinfo is the anonymous recording of longer website visits. With a video recording, you can understand exactly how visitors moved on your website. This can help you better assess the needs of your potential customers and tailor your sales strategy accordingly. Using Leadinfo’s real-time display, you can contact the company directly and start a sales conversation within a few minutes of visiting the website. Alternatively, you can contact the company by email the next day. In any case, Leadinfo enables you to effectively acquire companies with high customer potential.

GDPR compliance in lead generation

A legitimate concern for website operators is the question of the tool’s GDPR compliance. Leadinfo is GDPR compliant as all information is processed in European data centers that are certified according to relevant data governance and information security standards such as ISO/IEC 2700x and BSI C5. Since IP addresses are considered personal data, consent from website visitors is required before activating the Leadinfo tracking code. Similar to the use of Facebook Pixels or Google Analytics, permission to execute the code must be granted via the cookie consent banner.

More insights by linking to Google Ads

Leadinfo can also be linked to Google Ads and many other tools such as Hubspot, Zapier and Salesforce. This has the advantage that Leadinfo shows which Google campaign and search term the company used to reach your website. This information can also make a significant contribution to assessing lead potential.

More than just lead generation: email notifications and CRM integration

In addition to the functions and advantages already mentioned, Leadinfo also offers other useful features that make lead generation and management easier. One of these features is email notifications that inform you about new website visitors. This allows you to react promptly and increase the chances of successful contact. Another practical feature of Leadinfo is its integration with common CRM systems such as Salesforce, Hubspot or Zoho. By seamlessly connecting your CRM system with Leadinfo, you can automatically store and manage the collected data in your CRM. This simplifies lead follow-up and allows you to make the entire sales process more efficient.

Individual adjustments and filter options

With Leadinfo you can customize the display of the recorded data and filter it according to your needs. For example, you can sort the list of website visitors by industry, company size, pages visited or time period. This allows you to specifically search for potential customers who best match your offer. Leadinfo also allows you to add individual tags and notes to the recorded companies. This allows you to leave internal comments or flag specific leads by priority to streamline lead management within your team.

Behavioral segments and personalized campaigns

Leadinfo also helps you create behavior-based segments and personalized marketing campaigns. You can use the collected data to create detailed profiles of your website visitors and divide them into different groups. This allows you to send targeted and relevant messages to respective target groups to increase conversion rates and customer satisfaction.

Conclusion: Maximize your lead potential with Leadinfo

With Leadinfo you have a powerful tool at your disposal that helps you collect valuable information about the companies that visit your website and derive targeted sales strategies from it. The real-time identification of B2B visitors enables you to make quick and effective contact to address potential customers directly. Thanks to the tool’s GDPR compliance and the ability to link it to other online marketing tools such as Google Ads, you can safely integrate Leadinfo into your marketing strategy and maximize your lead potential. So don’t wait any longer - try Leadinfo and discover the possibilities the tool offers you to take your B2B lead generation to a new level. In summary, Leadinfo is a versatile and powerful tool that goes far beyond simply identifying website visitors. With additional features such as email notifications, CRM integration, customization, filtering options and behavior-based segments, Leadinfo offers you everything you need for successful and effective B2B lead generation and management. Increase your sales chances and rely on Leadinfo to put your company on the road to success.

Bajorat Media is a certified Leadinfo partner

Thanks to the uncomplicated integration and the extremely informative and valuable data offering, we at Bajorat Media rely on Leadinfo ourselves and are also officially represented in the certified Leadinfo partner program. This allows us to offer the tool to our customers particularly easily, and they benefit from additional advantages (optimal support, exclusive new functions and more). Interested in Leadinfo? Contact us - we will be happy to advise you!