Bajorat Media
Content Marketing: The efficient effect of visualization
Content Marketing: Pictures say more than a thousand words. Moving images have long been an integral part of every content marketing strategy.
Pictures say more than a thousand words. In addition to unique content in the written word, videos and images have established themselves as an important stylistic tool in online marketing. Moving images have long been an integral part of every content marketing strategy that is geared towards success and oriented towards the needs of the target group. Visualizing the content is particularly advantageous for complex topics or products that are intended to promote emotional decisions. It is important that the user “recognizes” himself and that the visual representation gives him the feeling that the offer solves his problem. Awareness and popularity can be sustainably increased through moving images on an emotional basis.
Visual and graphic content increases the click rate
A video, an image or a graphic breaks up the content and prevents long - uninterrupted - content from leading to an attention deficit. Reading behavior on the web is significantly different from physical reading in a book or newspaper. Another aspect that speaks in favor of focusing on visual content is the fact that statistical results confirm the increase in click rates. If a blog post is designed with an image or an embedded video, it will be viewed much more often than the same article that does not contain any images. Your traffic can increase by more than 90 percent and your target audience’s engagement increases by a whopping 37 percent. Based on your own behavior when researching online, you can understand the impact that visual content has on the willingness to click and thus on the success of a page. However, not all videos are the same. Thematic relevance, the right format and compression for short loading times on all devices form the foundation.
The quality of images is crucial
When we talk about image and video quality today, we no longer think about pixelated or blurry images. That is a thing of the past, which means that other segments are now on the agenda when it comes to quality. Even with a smartphone, videos can be shot without any loss of image quality. But be careful: DIY videos and photos are rather unsuitable for content marketing. What is sufficient for private blogs and websites is not sufficient for professional online marketing and tends to achieve the opposite result. The image quality, both static and moving, should be based on the following factors.
- Image content requires an appropriate format that is compatible with all operating systems.
- Compression must promote a load time under 3 seconds.
- The correct embedding in the text has a decisive influence on its attractiveness.
- Thematically relevant means that the content and placement on the website must match the core written message.
- Emotions are trump!
- Even with little attention, the material must provide solutions.
The ultimate quality reducer are long-loading videos that are riddled with integrated advertising and do not match the written content.
Individuality and personalization to enhance your image
Let’s be honest. Cat and children’s videos are of course cute, but there are also a variety of versions on the Internet. In these areas it is therefore hardly possible to highlight your unique selling point and create unique visualizations. Creativity and finding a niche pay off. Even if your company doesn’t operate in a niche and your product is suitable for the masses. Individualization, i.e. the creation of unique videos and images, makes an important contribution to improving your image and the acceptance of the target group. It has been shown in the past that completely new and unconventional ideas increase the click rate and lead to active sharing of content. You should look at personalization with the same attention. Only if a visitor feels personally addressed by your video or image and gains added value for themselves can your Content strategy be successful. There’s a lot to consider, making planning, creating and publishing visualized content a huge challenge. Beforehand, there is research into the competitors and, after publication, continuous tracking of success. Those who rely on “self-propelled solutions” usually receive sporadic attention and do not make full use of their existing resources. 
Online marketing strategy visualization as a foundation in SEO
Developing a strategy forms the basis of visualizing content. What goal do you want to achieve, what target group do you want to address and what message do you want to convey? These three questions are fundamental elements for analyzes that occur as part of marketing planning. For complex topics, we recommend visual representations that break down the complexity and serve as a self-explanatory description of a product. If it is a product for families, it must appeal to people of different age groups and social statuses. If you want to appeal to generations Y and Z, the linguistic peculiarities of your young customers will prove helpful. Anyone who speaks the language of their target group and knows their needs can achieve great success with an image or video and optimize the acquisition of new customers. Even if the visualization is a marketing campaign, the effect should be on the Search Engine Optimization (SEO) should not be underestimated. With the right image caption, internal and external linking and the appropriate keywords, the visualization increases your ranking in search engines. Registering in the image search is recommended as a helpful measure.
The core focus - creating emotions!
Purchasing decisions are rarely made rationally. More important are emotions, which influence a decision much more intensively than the actual question of need. An emotional video ensures that the viewer empathizes with the protagonist and thus comes to a decision. “I know that too.” This line of thought plays a very important role in visualization marketing. Now it’s important to continue the line of thought and steer it towards the solution. While the description in words is not always self-explanatory and promotes emotions, this benefit is created automatically with an emotional video. Depending on the orientation and target group, visual content can be humorous and make you happy. In contemporary content marketing, images and videos have the same importance as the content that you publish in clear, unique and high-quality words. Moving images play a major role in modern content marketing. The planning and creation of videos and photos requires the greatest competence and experience. A professional agency service is a good decision here, as experts know all the factors for moving visualizations and the creation of emotions and implement them in your marketing.
