Messenger Marketing - The revolution in digital marketing

Messenger marketing is a young, trendy strategy in online marketing that is currently on everyone’s lips. Referring to instant messengers from Facebook or WhatsApp, the importance and prospects of success of this measure become clear. Instead of continuing to worry about the wastage of email marketing, it’s best to communicate directly with your target group and use the digital media that has long been part of everyday life for potential customers. In this article I would like to show you why messenger marketing is a revolution in online marketing and how you can reach a much larger target group and increase the opening rate of your advertising campaigns by contacting them in WhatsApp and Facebook.

Over 80 percent of all consumers go online via mobile

According to various studies, the desktop computer has become less important. Even though some households still have a laptop or a stationary computer, the Internet is primarily used on mobile devices. As a result, the importance of emails has also decreased. For many people, email is a relic of the past, especially when it comes to private communication. Communication mainly takes place in chats, which means that services such as Facebook Messenger and WhatsApp are booming. Here the numbers speak for themselves. Facebook alone registers over 1.3 billion users every month. WhatsApp exceeds this performance and boasts 1.5 billion active users. Messenger services like Snapchat, Twitter and Instagram together don’t reach these numbers, which means you don’t have to consider these services for your messenger marketing. Since more than 80 percent of all users chat on smartphones and tablet PCs, mobile devices take up the most important space. For your campaigns, this means that they must be available on mobile devices and be accessible without errors.

Email marketing moves newsletters & Co. into the SPAM folder

The core problem with email marketing, which is included in many advertising concepts, is the SPAM classification of newsletters. It is hardly possible to deliver a campaign to a customer in such a way that it ends up in the inbox and not in the SPAM folder. Accordingly, the opening rate decreases while wastage increases. Most email marketing activities literally come to nothing. Are you wondering about not enough leads? This is usually because the recipient doesn’t read the email at all and leaves it unopened in the SPAM folder. This problem cannot arise with messenger marketing. Here the recipient is even informed about the receipt of a message.

Messenger advertising comes with push

All messenger apps have a push function. This means that the recipient is informed in real time via WhatsApp or Facebook Messenger and sees your message directly on their display. The push increases the opening rate and you can be sure that your important information will not disappear into nirvana and end up unopened in some folder. Another advantage is the low costs. To advertise with an instant messenger, you don’t have to budget a large advertising budget. The apps can be used free of charge, giving you the opportunity to bring your campaigns to the attention of your target group - and to the smartphones of your chosen recipients - without paying.

Communicate personally in real time

Delays excluded. This motto is of primary importance in the transmission of messages today. While the average email opens three hours after delivery, your message in Messenger will be read immediately. Communication via email is considered very impersonal, which is a disadvantage, especially when it comes to acquiring new customers. It’s different with instant messengers, where you can jump straight into the conversation and communicate with your target group in real time.

By using chat, you create trust and a foundation that increases your conversion rate and leads to higher sales. Personality is rewarded, especially when it comes to your marketing. You can individually determine whether you want to reach the entire target group or, for example, contact individual contacts. The one-to-one or one-to-many option gives you free rein to decide how large your target group is for one campaign or another.

Automate your advertising - save time and money!

If you’re thinking about messenger marketing, you’re probably wondering how much time you have to spend on communication. Chatbots offer you some advantages when it comes to automation. You can handle a large part of the communication, but also the publication of campaigns at a specific time or on a day of your choosing, using tools.

You devote yourself to your core business, while your messenger marketing practically becomes a sure-fire success and multiplier of your sales. Due to their suitability for sending multimedia content, you can use Facebook Messenger and WhatsApp, for example, not only for text advertising, but also for the distribution of image and moving image content. It couldn’t be easier.

All the advantages of messenger marketing at a glance

• Use the first-mover factor and become a pioneer of a new, trendy marketing strategy.
• Address a heterogeneous target group in messenger marketing.
• Strengthen your performance by optimizing the open rate.
• Engage in productive dialogue and advertise progressively.
• Don’t get lost in the crowd - messenger marketing ensures you undivided attention.
• Benefit from the possibilities of multimedia advertising.
• Enjoy low costs with maximum benefits.
• Goodbye to SPAM filters - there are push notifications in messenger marketing.
• Double opt-in is a thing of the past.
• Communication is personal and real time.
• Automated chats save you a lot of time.
• Messenger marketing works effectively against wastage.

Messenger advertising offers maximum potential!

The fact is: the use of instant messengers offers enormous sales potential. The strategy, which is still new and unknown to many marketers, will play a leading role in digital marketing of the future. You can already use Messenger advertising to get noticed today and enhance your online marketing portfolio.

Do you already use social media marketing and are you also a private user of Facebook Messenger and WhatsApp? Then you are well aware of the advantages of chat and you realize what valuable potential you have previously wasted without using messenger for advertising purposes. I would be happy to support you in developing your personalized strategy and advise you in detail about the advantages of the revolution in internet marketing.