What does a website relaunch cost?

A website relaunch often costs between roughly 6,000 and 30,000 euros, and more for large websites, shops or portals. The existing state strongly determines the price, because analysis, migration and SEO safeguarding are added.

A relaunch is not a new build on an empty plot. There are existing pages, rankings, redirects, images, forms, tracking, technical legacy and expectations within the company. These things have to be reviewed before design and development start.

Why a relaunch is calculated differently

With a new build, structure, content and technology are planned freely. With a relaunch, the first step is to clarify what will be kept, improved, merged or removed. This includes:

• existing URLs and search engine rankings
• old content, media and downloads
• the technical base such as CMS, plugins, hosting and database
• forms, tracking, consent and external services
• internal links and backlinks
• redirects from old to new URLs

This preparatory work takes time, but it prevents expensive mistakes. The blog article SEO mistakes during a relaunch shows why missing redirects, lost content and incorrect indexing can cost visibility after a relaunch.

Cost drivers in a relaunch

The biggest difference is migration. Content has to be reviewed and transferred rather than simply written from scratch. Old URLs need a redirect concept. Search-relevant pages must be identified before they are deleted or merged.

Typical cost drivers are:

• very many old subpages
• an unclear page structure or several historical URL patterns
• outdated WordPress with insecure plugins
• image material without sensible sizes or alt texts
• rankings that need to be protected
• technical replanning of forms, tracking and consent

If the project also switches to WordPress development, theme development, data transfer and editorial training are added.

When a relaunch is worth it

A relaunch is worth it when the existing website no longer holds up structurally: poor mobile use, slow loading times, unclear content, technical risks or a lack of extensibility. If only individual pages are weak, targeted optimisation can be cheaper.

A good preliminary review answers three questions: what still works? What slows things down? What has to be rebuilt? From this comes the realistic cost frame for web design and conception.

Do not count base costs twice

The general costs of a new website are in the article What does a professional website cost?. With a relaunch, the legacy work is added. This very difference makes many relaunch offers hard to compare.

The ranges named are common market reference values and not an offer. The real frame only emerges after the review of the existing site.