Positioning must be visible.
We translate offers, target groups and benefit arguments into page structure, navigation, modules and clear messages.
Web design & conception
Concept first, then web design. The result is a website that makes decisions easier.
Bajorat Media is a web design agency that brings together positioning, user guidance, content and technical implementation. Our goal: a presence that is understood and works measurably.
- UXUser guidance before decoration
- WPsolid WordPress implementation
- SEOStructure for visibility
overview
What a website needs to deliver is decided before the first layout.
Many websites fail not because of their appearance, but because of unclear messaging, weak structure or lack of prioritization. Visitors need to quickly understand what you offer, why it is relevant and what next step makes sense. That's why we think Responsive web design, content and technical implementation already together in the conception.
Good design leads.
Design determines what is seen first, how quickly trust is created and whether visitors find the next step.
Design must remain feasible.
We think about WordPress, performance, editing, SEO and maintainability right from the start, instead of making compromises later.
Services
What goes into a well-thought-out web design service.
We don't design a loose collection of beautiful pages, but rather a digital system of structure, content, interface and technical basis.
Analysis and target image
We clarify target groups, search intentions, competition, existing content and the most important conversion goals.
Information architecture
Navigation, page structure, content modules and internal links are planned so that users and search engines get orientation.
UI and web design
We develop a high-quality, brand-oriented design with clear typography, strong layouts and responsive components.
WordPress implementation
The design is implemented in a technically sound manner: maintainable, high-performance, editorially sensible and without unnecessary PageBuilder ballast.
Performance and Core Web Vitals
Image sizes, CSS, JavaScript, caching and interactions are planned to keep the website fast.
Conversion areas
Contact channels, forms, CTAs and trust elements are integrated so that they fit the customer journey.
Sequence
From concept to finished website.
A relaunch becomes easier if decisions are made in the right order.
- 01
Understand
We analyze goals, offerings, target groups, existing website, content and technical framework conditions.
- 02
Structure
Sitemap, page types, content modules, user journey and SEO basics are defined as a robust concept.
- 03
Design
We develop design direction, central templates and responsive states before the technical implementation starts.
- 04
Implement
The website is built, tested, filled, optimized and prepared for ongoing operation in WordPress.
Building blocks
What actually gets built between the briefing and the finished website
A web project is not made of drafts but of decisions that are hard to take back later. These four we build first.
Conception
Clarify goals, audiences and what each page has to do
Before anything is designed, it is settled which page answers which question and how success will be measured.
- Audiences
- Page tasks
- Metrics
Structure
Fix user guidance and site architecture
Sitemap, navigation, internal routes and conversion areas are built as one connected system, not page by page.
- Sitemap
- Navigation
- Contact paths
Design system
Reusable page types instead of one-off pages
Components, spacing and typography are defined once and then carry every new page — including the ones that do not exist yet.
- Components
- Page types
- Editing
Quality
Checked before launch, not after
Core Web Vitals, accessibility, redirects, forms and mobile operation are signed off before the site goes live.
- Core Web Vitals
- Redirects
- Accessibility
Deepening
Why web design today has to combine strategy, content and technology.
For many companies, a website is no longer just a business card. It is a sales area, recruiting channel, support point, SEO basis and trust anchor at the same time. For recruitment marketing, we design the journey from employer content to an application.
The site structure comes first, the draft second. Then the content fits a layout built for it.
- Since 2006in businessowner-led, with no change of contact person
- 300+projects deliveredwebsites, stores and portals for companies
- 1.2Mvisitors a monthcarried by babelli.de — theme, custom plugins and ongoing operation have been ours since 2020
Design without structure remains surface.
A modern web design must show what a company does differently and why it is relevant. It is not enough to define colors and distances. What matters is what information appears when, what objections are answered and how visitors are led from the first impression to action.
We therefore work with modular page types, clear content priorities and reusable UI elements. This creates consistency and later helps the editorial team to create new content in a structured manner.
WordPress develops its strengths when architecture and technology fit together.
WordPress can be very lean, fast and flexible if the architecture, theme, fields, components and editorial logic are carefully planned. This is exactly where the difference lies between a website that is just published and a website that can be maintained and developed over the long term.
We pay attention to templates, performance, SEO basis, data protection, Accessibility, maintainability and clear editorial workflows. This creates a system that doesn't technically break with every little request for content.
If the concept results in individual functions, interfaces or special content models, we connect directly WordPress development to. For growth goals, SEO, tracking and Online marketing not only considered after the launch.
Responsive web design
Responsive states belong in the conception, not at the end of the project.
Mobile use, large desktop screens, tablets, touch controls and different connection speeds must be taken into account when designing the web.
Good web design plans how content works on every device.
Responsive web design is more than a layout made smaller. Navigation, forms, CTAs, image formats, tables, teasers, spacing and loading behavior must be planned so that users can quickly find their way on any device.
That's why we consider responsive requirements for sitemaps, page types, content modules and WordPress implementation. The in-depth performance page explains what is important in responsive websites in detail.
Relaunch & optimization
When a relaunch makes sense - and when it doesn't.
A complete rebuild is not always the best answer. We first clarify which solution fits the goal - not which one creates the largest project scope.
We tell you in the first conversation which of the two routes is enough. Even when that argues against the bigger project.
Relaunch: when the base no longer supports.
A relaunch makes sense if technology, structure and positioning drift so far apart that targeted optimization would require more effort than rebuilding. Typical situations: outdated theme with no scope for development, fundamentally changed target group or positioning, mountain of technical debt due to many individual solutions or a website that measurably no longer generates any inquiries.
A good relaunch starts with the question of which problems the new website should solve. Conception, page structure and content strategy come before Figma.
Optimization: when the base is still supporting.
If the technology and brand are fundamentally good, but individual areas are weak, targeted optimization is often the more efficient way. New performance pages, revised CTAs, better performance, an updated design or a new conversion element can make a measurable difference without rebuilding the entire website.
We honestly examine which variant makes sense for the specific goal. Sometimes a targeted intervention is enough - sometimes a new construction is the more economical decision, even if it means more effort.
Quality
Web design with a technical foundation.
The advantage of a web design agency like Bajorat Media lies in the combination of design, WordPress development and online marketing understanding.
Become part of a success story we build together!
We support companies with websites, relaunches, WordPress projects and digital developments.
Conception, UI design and WordPress implementation intertwine instead of being created separately from each other.
Structure, loading times, internal links and indexable content are not only considered after the launch.
Budget
What actually decides the price of your website
The number of pages is the weakest cost driver in a web project and is still the figure quoted most often. These four points move the budget considerably more. How we turn that into a quote is under pricing & cost.
The number of pages is the weakest cost driver in a web project. It is still the figure quoted most often.
How many page types there really are
It is not the number of subpages that costs, but the number of differently built page types. Thirty pages from five templates are cheaper than eight pages that all work differently.
That is why every project starts with structure, not with a draft. A clean component system costs more at the start and saves money from the second campaign page onwards.
Whether the content already exists
In most projects the bottleneck is not the design but the copy. When content has to be created first, the effort shifts from design into editing — and usually the schedule with it.
We say early whether you can supply content yourself or whether SEO copywriting should become part of the project.
How much of the existing site is carried over
A relaunch on a green field is easier to plan than one that has to carry grown content, existing rankings and old URLs. The latter is usually the right decision, but it costs migration and redirect work.
What has to survive we clarify up front — otherwise a relaunch costs exactly the visibility that was there before. See search engine optimization.
What standard the technology has to meet
Two visually identical websites can be technically worlds apart. Core Web Vitals, accessibility to WCAG, clean semantics and later extensibility are work you cannot see in the draft.
We make that decision explicit instead of quietly leaving it out. You then know what you are paying for — and what you are deliberately postponing.
Risk
The most expensive relaunch mistake: losing the visibility you already had
We regularly see websites that look better after a relaunch and bring fewer inquiries. That is not a design problem but almost always a migration problem — and it is avoidable in four steps.
Before every relaunch we record which pages bring inquiries today.
Record what works today
Before every relaunch we secure the current state: which URLs receive search queries at all, which ones bring inquiries, which sites link to the domain from outside.
That takes a few hours and decides what has to be migrated and what can go without replacement. Without that list every later decision is guesswork.
Decide in the draft, not in the CMS
A layout that only works with short copy forces content to be cut. If the site is also meant to be found in search, that is a conflict of goals — and it is cheaper to resolve in the draft than after launch.
So we plan page types around what the page has to do: convince, explain, sell, rank. That is why conception comes before design here.
Redirect every URL — tested before launch
If URLs change without a redirect, the new page loses the standing the old one built up over years. The same happens with shortened content: the very paragraphs that felt too long in the new layout were often the reason for the ranking.
Less obvious but just as effective: internal links that disappear. A tidied-up menu can accidentally cut the pages that used to bring inquiries out of the link network. The redirect list is therefore tested before launch, not after — background under search engine optimization.
Watch for four weeks, while causes can still be attributed
The first weeks after a relaunch are the critical ones. We watch indexing, error pages, loading times and how the most important target pages develop — and correct while a drop can still be traced clearly to one cause.
A relaunch without that phase is half a project. If you want to hand operations over permanently afterwards, the right form is under WordPress maintenance.
FAQ
Frequently asked questions about web design and conception.
A few decisions can be easily clarified before the initial consultation.
Are you just developing the design or the website too?
We take care of both: conception, web design and technical implementation. We particularly often implement individual WordPress websites.
Can an existing website be optimized?
Yes. If the structure, technology or content is still viable, targeted optimization can make more sense than a complete relaunch.
Do you work with ready-made templates?
Our focus is on individual solutions. Existing systems can make sense, but we plan the design and technology to suit the project rather than according to modular logic.
How important is SEO in the web design process?
Very important. Page structure, headings, internal links, loading times and content modules should be taken into account in the conception.
What influences the scope of a web design project?
Important factors are the number of page types and templates, the degree of individual development, existing content and design specifications, required interfaces and the condition of the existing website. The more clearly goals and content are defined in advance, the more efficient the project will be.
How long does a website relaunch take?
This depends heavily on the scope and speed of decision-making. Compact projects with a clear structure can be completed in six to eight weeks. Larger sites with individual designs, multiple page types and interfaces realistically take three to five months.
Plan website
Let's develop a website,
the clearly leads and technically carries.
In the initial consultation, we will clarify whether a relaunch, targeted optimization or a new WordPress implementation makes sense for your goal.
A few notes on your current situation and goals are enough to get started.
Pascal BajoratOwner & Marketing Expert