What is a Sales Funnel?
A sales funnel is a model for visualizing and analyzing the process of purchasing decisions.
Read articleGlossary
Glossary for websites, WordPress and digital projects.
This glossary collects topics that regularly come up in website, WordPress, performance, hosting and project conversations. Each article explains one term clearly and shows what matters in practice.
Glossary
Glossary articles at a glance.
The entries are structured as individual question-and-answer articles so every topic can be explained clearly, cross-linked and marked up with structured data.
What is a SERP?
A SERP (Search Engine Results Page) is the results page of a search engine after entering a search query. Learn more about building and optimizing for SERPs.
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What is a Shortcode?
A shortcode is a snippet of code in WordPress that is used to quickly add specific functionality or design elements to a website. Find out more about…
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What is a sidebar widget?
A sidebar widget is an interactive element in the sidebar of a website. Find out more about the areas of application.
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What is a slider?
Find out what a slider is, how it works and areas of application, the advantages and disadvantages of sliders and how they can be integrated into WordPress websites.
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What is a sticky header?
Learn what a sticky header is, what benefits it offers and how to create one for a website. Improve usability and conversions on your…
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What is a sticky post?
Learn what a sticky post is, how they are used in WordPress, when they are useful and their possible disadvantages.
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What is a subdomain?
Learn what a subdomain is, its advantages and disadvantages and how they can be used in the organization and online marketing of a website.
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What is a theme in WordPress?
A WordPress theme is a collection of templates and style sheets that define the design of a website. Find out more about how themes work and customize here.
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What is a video platform?
Find out what a video platform is, how it works, how it can be used in online marketing.
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What is a webinar?
A webinar is an online presentation or seminar that is broadcast over the Internet. Find out more about how it works, its benefits and how to use…
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What is a white paper?
A white paper is a technical information document that explains a problem and its solutions in detail. Learn more about using white papers in…
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What is a widget?
A widget is a small application element on a web page or in a user interface that provides various functions and information. Find out how…
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What is a Wireframe?
A wireframe is a visual model that represents the structure of a web page. Learn more about the purpose, structure, and types of wireframes in web development.
Read article What is A/B testing?
A/B testing is a conversion optimization method that involves testing two variations of a web page or element to improve performance. Find out…
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What is above-the-fold content?
Above-the-fold content refers to the visible area of a website when opened without scrolling.
Read article What is Affiliate Marketing?
Learn what affiliate marketing is, how it works, what benefits it offers, and how companies and partners can benefit from affiliate networks.
Read article What is an ALT attribute?
Learn what an ALT attribute is, what functions it fulfills and get tips on how to use it correctly in web design and search engine optimization.
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