Glossary

Glossary for websites, WordPress and digital projects.

This glossary collects topics that regularly come up in website, WordPress, performance, hosting and project conversations. Each article explains one term clearly and shows what matters in practice.

Glossary

Glossary articles at a glance.

The entries are structured as individual question-and-answer articles so every topic can be explained clearly, cross-linked and marked up with structured data.

What are UTM parameters?

UTM parameters are tags that are attached to URLs to measure the success of online marketing campaigns. Find out more about their meaning and application here.

What are WCAG (Web Content Accessibility Guidelines)?

WCAG are international guidelines for accessible web content. This article explains principles, conformance levels and practical relevance.

What are WebP and AVIF?

WebP and AVIF are modern image formats that can reduce file size and make websites faster.

What does a professional website cost?

A professional website usually costs from several thousand up to five-figure euro amounts. Goal, content, design, technology and operation set the price.

What does a website relaunch cost?

A website relaunch costs different amounts depending on the existing state, migration, SEO safeguarding, content transfer and technical rebuild.

What does a WordPress website cost?

A WordPress website costs different amounts depending on theme, page builder, custom design, plugins, hosting and project scope.

What does an accessible website cost?

An accessible website causes extra costs for audit, design, development, editing, testing and, where needed, retrofitting existing technology.

What does an online shop cost?

An online shop costs more than a normal website because product data, payments, shipping, legal texts, performance and ongoing operation are added.

What does Google Ads cost for small businesses?

Google Ads has two cost parts: media budget for clicks and management cost for strategy, campaigns, landing pages, tracking and optimisation.

What does responsive design mean?

Learn what responsive design means, why it's important, and how it works. Make your website more usable across different devices.

What does SEO cost per month?

SEO costs a different amount per month depending on competition, scope, technical base, content need and depth of ongoing support.

What does SEO mean?

Learn what SEO (Search Engine Optimization) means and how it helps optimize websites in the search engines.

What does the rel="noopener noreferrer" tag mean?

Learn what rel="noopener noreferrer" means, when external links need it and whether it has an effect on SEO.

What does User Experience (UX) mean?

User experience (UX) refers to the experience users have while interacting with a website or application. Learn why UX is important and how to…

What does web accessibility mean?

Web accessibility means designing websites so that as many people as possible can use them reliably.

What does WordPress maintenance cost?

WordPress maintenance is a recurring effort for updates, backups, security, monitoring, testing, support and technical responsibility.

What is a .htaccess file?

The .htaccess file is a web server configuration file that controls access and behavior settings for websites. Find out more about their features and the…

What is a 301 redirect?

Learn what a 301 redirect is, how it works, and what benefits it offers in terms of search engine optimization and user experience.

Clarify a topic

Is this topic tied to a concrete website project?

We help assess the technical and strategic context and show which next steps make sense for your project.

Start a project +49 (0)30 / 3472 7905

Pascal Bajorat, owner of Bajorat Media

Drop me a line — together with my team I’ll look at how we can best help you.

Pascal BajoratOwner & Marketing Expert