Privacy Policy | Bajorat Media

1. data protection at a glance

General notes

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. For detailed information on the subject of data protection, please refer to our privacy policy listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the „Information on the responsible body“ section of this privacy policy.

How do we collect your data?

Your data is collected when you provide it to us. This may include, for example, data that you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., Internet browser, operating system, or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order inquiries.

What rights do you have regarding your data?

You have the right to receive information about the origin, recipient, and purpose of your stored personal data at any time and free of charge. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time with any questions you may have on this or other data protection issues.

Analytics tools and third-party tools

When visiting this website, your surfing behavior may be statistically evaluated. This is done mainly with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. hosting and content delivery networks (CDN)

We host the content of our website with the following provider:

IONOS

The provider is IONOS SE, Elgendorfer Str. 57, 56410 Montabaur (hereinafter referred to as IONOS). When you visit our website, IONOS collects various log files, including your IP addresses. For details, please refer to the IONOS privacy policy: https://www.ionos.de/terms-gtc/terms-privacy.

The use of IONOS is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in ensuring that our website is as reliable as possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Cloudflare

We use the „Cloudflare“ service. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter „Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, this means that the transfer of information between your browser and our website is routed through the Cloudflare network. This enables Cloudflare to analyze the data traffic between your browser and our website and to act as a filter between our servers and potentially malicious data traffic from the Internet. Cloudflare may also use cookies or other technologies to recognize Internet users, but these are used solely for the purpose described here.

The use of Cloudflare is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

Data transfers to the United States are based on the EU Commission's standard contractual clauses. Details and further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5666.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Bunny.net CDN

We use the content delivery network Bunny.net. The provider is BunnyWay d.o.o., Dunajska cesta 165, 1000 Ljubljana, Slovenia (hereinafter referred to as „Bunny.net CDN“).

Bunny.net CDN is a globally distributed content delivery network. Technically, this means that the transfer of information between your browser and our website is routed via the content delivery network. This allows us to increase the global accessibility and performance of our website. The CDN records the IP address, but this is anonymized. In addition, the CDN collects personal data if this is entered by the user themselves (e.g., by submitting a contact form on the website).

The use of Bunny.net CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 (1) (f) GDPR).

Further information about Bunny.net CDN can be found here: https://bunny.net/privacy/.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

3. General information and mandatory information

Privacy

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may be subject to security vulnerabilities. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

Bajorat Media
Owner Pascal Bajorat
Tündel 20
32791 Location

Phone: +49 (0)30 3472 7905
E-mail: [email protected]

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage duration

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will take place once these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR, if special categories of data are processed in accordance with Art. 9 (1) GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) (a) GDPR. If you have consented to the storage of cookies or access to information on your end device (e.g., via device fingerprinting), data processing is also carried out on the basis of Section 25 (1) TDDDG. Consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The relevant legal basis in each individual case is explained in the following paragraphs of this privacy policy.

Note on data transfer to third countries that are not secure in terms of data protection law and transfer to US companies that are not DPF-certified

Among other things, we use tools from companies based in third countries that are not secure in terms of data protection law, as well as US tools whose providers are not certified under the EU-US Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in third countries that are not secure in terms of data protection law.

We would like to point out that, as a safe third country, the USA generally has a level of data protection comparable to that of the EU. Data transfers to the USA are therefore permitted if the recipient is certified under the EU-US Data Privacy Framework (DPF) or has appropriate additional safeguards in place. Information on transfers to third countries, including data recipients, can be found in this privacy policy.

Recipients of personal data

As part of our business activities, we work with various external parties. In some cases, this requires the transfer of personal data to these external parties. We only pass on personal data to external parties if this is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g. disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis permits the disclosure of data. When using processors, we only disclose our customers' personal data on the basis of a valid contract for data processing. In the case of joint processing, a contract for joint processing is concluded.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke any consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PAR. 1 LIT. E OR F OF THE GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA, UNLESS WE CAN PROVE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR SUCH MARKETING PURPOSES; THIS ALSO APPLIES TO PROFILING, INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Information, correction, and deletion

Within the framework of the applicable legal provisions, you have the right to obtain information free of charge at any time about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, a right to correct or delete this data. You can contact us at any time with any questions you may have on this topic or on the subject of personal data.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do so. The right to restriction of processing applies in the following cases:

• If you dispute the accuracy of your personal data stored by us, we will generally need time to verify this. For the duration of the verification process, you have the right to request that the processing of your personal data be restricted.
• If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
• If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of its deletion.
• If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it is not yet clear whose interests prevail, you have the right to request that the processing of your personal data be restricted.

If you have restricted the processing of your personal data, this data may—apart from its storage—only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after concluding a contract subject to a fee, you are required to provide us with your payment details (e.g., account number for direct debit authorization), this data is required for payment processing.

Payments made using standard payment methods (Visa/MasterCard, direct debit) are processed exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the fact that the address line of the browser changes from „http://“ to „https://“ and by the lock symbol in your browser line.

With encrypted communication, your payment details that you send to us cannot be read by third parties.

Objection to advertising e-mails

We hereby object to the use of contact data published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The operators of the website expressly reserve the right to take legal action in the event of unsolicited advertising information being sent, for example via spam emails.

4. data collection on this website

Cookies

Our websites use so-called „cookies.“ Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your device. Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your device until you delete them yourself or your web browser automatically deletes them.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions you have requested (e.g., for the shopping cart function) or to optimize the website (e.g., cookies for measuring the web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general, and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Borlabs Cookie

Our website uses consent technology from Borlabs Cookie to obtain your consent to store certain cookies in your browser or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Borlabs GmbH, Rübenkamp 32, 22305 Hamburg (hereinafter referred to as Borlabs).

When you enter our website, a Borlabs cookie is stored in your browser, which stores the consents you have given or the revocation of these consents. This data is not shared with the Borlabs cookie provider.

The collected data will be stored until you request us to delete it, delete the Borlabs cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details on data processing by Borlabs Cookie can be found at https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

Borlabs cookie consent technology is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

CCM19

Our website uses CCM19 to obtain your consent to store certain cookies on your device or to use certain technologies and to document this in accordance with data protection regulations. This technology is provided by Papoo Software & Media GmbH, Auguststr. 4, 53229 Bonn (hereinafter referred to as „CCM19“).

When you visit our website, a connection is established to the CCM19 servers in order to obtain your consent and other declarations regarding the use of cookies. CCM19 then stores a cookie in your browser in order to be able to assign the consents you have given or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the CCM19 cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention obligations remain unaffected.

CCM19 is used to obtain the legally required consent for the use of cookies. The legal basis for this is Art. 6 (1) (c) GDPR.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Host name of the accessing computer
• Time of the server request
• IP address

This data is not merged with other data sources.

This data is collected on the basis of Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website—for this purpose, the server log files must be collected.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), provided that this has been requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

Use of AI on the website

We use AI-supported services and/or applications on our website.

We use artificial intelligence (AI) on our website as follows:

– Support in the creation, analysis, and optimization of texts
– AI-supported evaluations and assistance functions within the Cockpit platform
– Processing user-initiated inputs to generate results

When you interact with or come into contact with elements on our website that use artificial intelligence (e.g., chatbot), your inputs, including metadata, are processed in order to generate an appropriate response or reaction.

The use of these AI-supported functions is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in using modern technologies on our website to improve our services and to identify new potential from interactions with our customers. If consent is required, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. You can revoke your consent at any time.

Further information on data processing by this tool or service can be found in the relevant section of this privacy policy.

Use of artificial intelligence (AI) to respond to customer inquiries

We use AI-supported software to process and respond to customer inquiries. The AI we use analyzes the content of your message to generate a suitable response or response suggestion autonomously or partially autonomously. In this context, our AI processes all content of your message, including names, email addresses, communication content, or technical information (e.g., IP addresses, device information).

The use of the AI software is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in communicating with customers as efficiently as possible using modern technical solutions.

We use the following AI applications:

ChatGPT

We use ChatGPT for our customer communications. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA., https://openai.com. So when you contact us, your inquiries, including metadata, may be transferred to ChatGPT's servers and processed there in order to generate a suitable response.

We have configured ChatGPT so that the data we forward to ChatGPT is not used to train the ChatGPT algorithm.

Further information is available here: https://openai.com/policies/privacy-policy.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Gemini / Generative AI (Google Cloud)

We use Gemini / Generative AI (Google Cloud) for our customer communications. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. When you contact us, your inquiries, including metadata, may be transferred to this provider's servers and processed there in order to generate an appropriate response.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Request by e-mail, phone or fax

If you contact us by e-mail, telephone or fax, your inquiry including all resulting personal data (name, inquiry) will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 (1) (b) GDPR, provided that your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), provided that this has been requested; consent can be revoked at any time.

The data you send us via contact requests will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular statutory retention periods—remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among other things, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from accessing the content of communications. However, WhatsApp does have access to metadata generated during the communication process (e.g., sender, recipient, and time). We would also like to point out that, according to its own statements, WhatsApp shares the personal data of its users with its parent company Meta, which is based in the USA. Further details on data processing can be found in WhatsApp's privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

We use WhatsApp based on our legitimate interest in communicating with customers, interested parties, and other business and contractual partners as quickly and effectively as possible (Art. 6 (1) (f) GDPR). If consent has been requested, data processing is carried out exclusively on the basis of this consent, which can be revoked at any time with future effect.

The communication content exchanged between you and us on WhatsApp will remain with us until you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions—in particular retention periods—remain unaffected.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the „WhatsApp Business“ version.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that they do not automatically synchronize data with the address book on the smartphones in use.

HubSpot CRM

We use Hubspot CRM on this website. The provider is Hubspot Inc., 25 Street, Cambridge, MA 02141 USA (hereinafter referred to as Hubspot CRM).

Hubspot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of Hubspot CRM, we are able to record, sort, and analyze customer interactions via email, social media, or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with potential customers or for marketing measures (e.g., newsletter mailings). Hubspot CRM also enables us to record and analyze the user behavior of our contacts on our website.

The use of Hubspot CRM is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For details, please refer to Hubspot's privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5812.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Registration on this website

You can register on this website to use additional features on the site. We only use the data you enter for the purpose of using the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of services or technically necessary changes, we will use the email address provided during registration to inform you.

The data entered during registration is processed for the purpose of implementing the user relationship established by the registration and, if applicable, for initiating further contracts (Art. 6 para. 1 lit. b GDPR).

The data collected during registration will be stored by us for as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Sign up with Google

Instead of registering directly on this website, you can register with Google. This service is provided by Google Ireland Limited („Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To register with Google, you only need to enter your Google name and password. Google will identify you and confirm your identity to our website.

If you sign in with Google, we may be able to use certain information in your account to complete your profile with us. You can decide whether and which information is used in your Google security settings, which you can find here: https://myaccount.google.com/security and https://myaccount.google.com/permissions.

The data processing associated with Google registration is based on our legitimate interest in providing our users with the simplest possible registration process (Art. 6 (1) (f) GDPR). Since the use of the registration function is voluntary and users can decide for themselves on the respective access options, there are no apparent conflicting overriding rights of the data subjects.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Comment function on this website

For the comment function on this page, in addition to your comment, information about the time the comment was created, your email address, and, if you are not posting anonymously, the username you have chosen will also be stored.

Comments storage period

The comments and associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal basis

Comments are stored on the basis of your consent (Art. 6 (1) (a) GDPR). You can revoke your consent at any time. To do so, simply send us an informal email. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Gravatar

We have integrated Gravatar into this website. The provider is Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA (hereinafter referred to as Gravatar).

Gravatar is a tool that allows personal images (avatars) to be provided for users of our website. The avatars serve as visual representations of the users and are displayed wherever a user interacts with the platform (e.g., in forums or chats). When a user interacts with the platform, their avatar is displayed based on the selection linked to their email address. This adds a personal touch to users' online presence and makes identification easier, as the selected image is associated with users when they are active online.

If you comment or interact on our website and Gravatar is activated, the hash of the email address of the user using Gravatar (used as an ID) will be processed by Gravatar.

The use of Gravatar is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the appealing presentation of its forums. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

For further details, please refer to the provider's privacy policy at https://automattic.com/privacy/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4709.

ProvenExpert

We have integrated ProvenExpert rating seals on this website. The provider is Expert Systems AG, Quedlinburger Str. 1, 10589 Berlin, Germany., https://www.provenexpert.com.

The ProvenExpert seal allows us to display customer reviews submitted to ProvenExpert about our company on our website in the form of a seal. When you visit our website, a connection is established with ProvenExpert so that ProvenExpert can determine that you have visited our website. ProvenExpert also records your language settings in order to display the seal in the selected national language.

The use of ProvenExpert is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in presenting customer reviews in the most comprehensible way possible. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

5. analysis tools and advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistics tools and other technologies into our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It is used solely for the management and display of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google's parent company in the United States.

The use of Google Tag Manager is based on Art. 6 (1) (f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and management of various tools on its website. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables website operators to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, length of stay, operating systems used, and the origin of the user. This data is summarized in a user ID and assigned to the respective end device of the website visitor.

Furthermore, we can use Google Analytics to record your mouse and scroll movements and clicks, among other things. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transferred to a Google server in the USA and stored there.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

IP anonymization

Google Analytics IP anonymization is activated. This means that your IP address will be truncated by Google within member states of the European Union or in other signatory states to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google signals

We use Google Signals. When you visit our website, Google Analytics collects your location, search history, YouTube history, demographic data (visitor data), and other information. This data can be used for personalized advertising with the help of Google Signals. If you have a Google account, Google Signal links the visitor data to your Google account and uses it for personalized advertising messages. The data is also used to create anonymous statistics on the user behavior of our users.

Job processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics e-commerce measurement

This website uses the „e-commerce measurement“ function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve their online marketing campaigns. This involves collecting information such as orders placed, average order values, shipping costs, and the time from viewing to purchasing a product. This data can be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Matomo

This website uses the open source web analytics service Matomo.

With the help of Matomo, we are able to collect and analyze data about how visitors use our website. This allows us to find out, among other things, when pages were viewed and which region they came from. We also collect various log files (e.g., IP address, referrer, browsers and operating systems used) and can measure whether our website visitors perform certain actions (e.g., clicks, purchases, etc.).

The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

IP anonymization

We use IP anonymization for analysis with Matomo. This means that your IP address is truncated before analysis, so that it can no longer be clearly assigned to you.

hosting

We host Matomo exclusively on our own servers, so all analysis data remains with us and is not passed on.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program from Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters specific search terms in Google (keyword targeting). Furthermore, targeted advertisements can be displayed based on user data available to Google (e.g., location data and interests) (target group targeting). As website operators, we can evaluate this data quantitatively, for example by analyzing which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With Google Ads Remarketing, we can assign people who interact with our online offering to specific target groups in order to then show them interest-based advertising on the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to Google's cross-device functions. This allows interest-based, personalized advertising messages that have been tailored to you based on your previous usage and browsing behavior on one device (e.g., cell phone) to also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can opt out of personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Target group formation with customer matching

To create target groups, we use Google Ads Remarketing customer matching, among other things. This involves transferring certain customer data (e.g., email addresses) from our customer lists to Google. If the customers in question are Google users and are logged into their Google account, they will be shown relevant advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website are clicked how often and which products are viewed or purchased particularly frequently. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or similar recognition technologies for identification.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

You can find more information about Google conversion tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Meta Pixel (formerly Facebook Pixel)

This website uses Meta's visitor action pixel to measure conversion. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. However, according to Meta, the data collected is also transferred to the US and other third countries.

This allows the behavior of website visitors to be tracked after they have been redirected to the provider's website by clicking on a meta advertisement. This enables the effectiveness of meta advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of users. However, the data is stored and processed by Meta, so that it can be linked to the respective user profile on Facebook or Instagram, and Meta may use the data for its own advertising purposes in accordance with the Meta Data Use Policy (https://de-de.facebook.com/about/privacy/). This enables Meta to place advertisements on Facebook or Instagram pages and other advertising channels. As the website operator, we have no influence over this use of data.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Insofar as personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of data and its transfer to Meta. The processing by Meta after the transfer is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in a joint processing agreement. The wording of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing data protection information when using the Meta tool and for implementing the tool on our website in a manner that complies with data protection laws. Meta is responsible for the data security of Meta products. You can assert your rights as a data subject (e.g., requests for information) regarding the data processed by Facebook or Instagram directly with Meta. If you assert your rights as a data subject with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

You can find further information on protecting your privacy in Meta's privacy policy: https://de-de.facebook.com/about/privacy/.

You can also enable the „Custom Audiences” remarketing feature in the Ad Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen To do this, you must be logged in to Facebook.

If you do not have a Facebook or Instagram account, you can disable Meta's usage-based advertising on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Meta Custom Audiences

We use Meta Custom Audiences. This service is provided by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, take advantage of our free or paid offers, transmit data to us, or interact with our company's Facebook or Instagram content, we collect your personal data. If you give us your consent to use Meta Custom Audiences, we will transmit this data to Meta, which Meta can then use to display relevant advertising to you. Furthermore, your data can be used to define target groups (lookalike audiences).

Meta processes this data as our data processor. Details can be found in Meta's Terms of Use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent in accordance with Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

LinkedIn Insight Day

This website uses LinkedIn's Insight Tag. This service is provided by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of LinkedIn Insight Tags, we receive information about visitors to our website. If a website visitor is registered with LinkedIn, we can analyze key professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better tailor our site to the respective target groups. Furthermore, with the help of LinkedIn Insight Tags, we can measure whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also be carried out across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that allows us to display targeted advertising to visitors to our website outside of the website, whereby, according to LinkedIn, the advertising recipient is not identified.

LinkedIn itself also collects log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

As the website operator, we cannot assign the data collected by LinkedIn to specific individuals. LinkedIn will store the personal data collected from website visitors on its servers in the US and use it for its own advertising purposes. For details, please refer to LinkedIn's privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 (1) (a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in effective advertising measures, including social media.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448.

Objection to the use of LinkedIn Insight Tag

Opt out of LinkedIn's analysis of usage behavior and targeted advertising at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website to your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Outbrain

We have integrated Outbrain into this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA (hereinafter referred to as „Outbrain“).

When you visit a website that has Outbrain integrated, Outbrain creates a pseudonymous user profile (user ID) in which it stores the content you have viewed or read. Subsequently, further content tailored to your interests or advertisements may be recommended to you on our website or on other websites that have integrated Outbrain. For this purpose, your device type, IP address, browser type, websites visited and articles read, time of access, and device ID, among other things, are stored and summarized in your user ID.

We also use the Outbrain pixel. When you visit our website, this pixel allows us to determine whether you already have an Outbrain user ID. This enables advertisers in the Outbrain advertising network to measure the effectiveness of their campaigns.

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6 (1) (a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If consent has not been obtained, the use of this service is based on Art. 6 (1) lit. f GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For further information, please refer to Outbrain's privacy policy at: https://www.outbrain.com/legal/privacy#privacy-policy.

You can also find a list of all cookies used by Outbrain at the following link: https://www.outbrain.com/privacy/cookies/.

If you would like to view or adjust your interest profile on Outbrain, please click on the following link: https://my.outbrain.com/recommendations-settings/home.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/6439.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

6. newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we need your email address and information that allows us to verify that you are the owner of the email address provided and that you agree to receive the newsletter. Further data is not collected or is only collected on a voluntary basis. We use newsletter service providers, which are described below, to process the newsletter.

Brevo

This website uses Brevo to send newsletters. The provider is Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin, Germany.

Brevo is a service that can be used to organize and analyze the sending of newsletters, among other things. The data you enter for the purpose of receiving the newsletter is stored on the servers of Sendinblue GmbH in Germany.

Data analysis by Brevo

With the help of Brevo, we are able to analyze our newsletter campaigns. For example, we can see whether a newsletter message has been opened and which links have been clicked on. This allows us to determine which links have been clicked on particularly often, among other things.

We can also see whether certain predefined actions were performed after opening/clicking (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.

Brevo also allows us to divide newsletter recipients into different categories („clusters“). Newsletter recipients can be divided according to age, gender, or place of residence, for example. This allows us to better tailor the newsletter to the respective target groups.

If you do not want Brevo to analyze your data, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message.

For detailed information on Brevo's features, please refer to the following link: https://www.brevo.com/de/newsletter-software/.

Legal basis

Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent at any time. The legality of data processing operations that have already taken place remains unaffected by the revocation.

Storage duration

The data you provide us with for the purpose of subscribing to the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe. Data stored by us for other purposes remains unaffected by this.

After you unsubscribe from the newsletter distribution list, your email address will be stored by us or the newsletter service provider in a blacklist, if necessary, in order to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interests and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You may object to the storage of your data if your interests outweigh our legitimate interests.

For more details, please refer to Brevo's privacy policy at: https://www.brevo.com/de/datenschutz-uebersicht/ as well as https://www.brevo.com/de/legal/privacypolicy/.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Newsletter distribution to existing customers

If you order goods or services from us and provide your email address, we may subsequently use this email address to send you newsletters, provided that we inform you of this in advance. In such a case, the newsletter will only be used to send direct advertising for our own similar goods or services. You can unsubscribe from this newsletter at any time. For this purpose, there is a corresponding link in every newsletter. The legal basis for sending the newsletter in this case is Art. 6 (1) lit. f GDPR in conjunction with § 7 (3) UWG.

After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist to prevent future mailings to you. The data from the blacklist is used only for this purpose and is not merged with other data. This serves both your interests and our interests in complying with legal requirements when sending newsletters (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). There is no time limit for storage in the blacklist. You can object to the storage if your interests outweigh our legitimate interest.

7. plugins and tools

YouTube with enhanced privacy

This website incorporates videos from YouTube. The website is operated by Google Ireland Limited („Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of these websites that has YouTube embedded, a connection is established to YouTube's servers. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in extended data protection mode. According to YouTube, videos played in extended data protection mode are not used to personalize browsing on YouTube. Ads played in extended data protection mode are also not personalized. No cookies are set in extended data protection mode. Instead, however, so-called local storage elements are stored in the user's browser, which, similar to cookies, contain personal data and can be used for recognition purposes. Details on extended data protection mode can be found here: https://support.google.com/youtube/answer/171780.

After a YouTube video has been activated, further data processing operations may be triggered over which we have no control.

YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information about data protection on YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Vimeo

This website uses plugins from the video portal Vimeo. The provider is Vimeo Inc., 555 West 18th Street, New York, New York 10011, USA.

When you visit one of our pages equipped with a Vimeo video, a connection to the Vimeo servers is established. This tells the Vimeo server which of our pages you have visited. Vimeo also obtains your IP address. This also applies if you are not logged in to Vimeo or do not have a Vimeo account. The information collected by Vimeo is transmitted to the Vimeo server in the USA.

If you are logged into your Vimeo account, you enable Vimeo to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your Vimeo account.

Vimeo uses cookies or similar recognition technologies (e.g., device fingerprinting) to recognize website visitors.

Vimeo is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the EU Commission's standard contractual clauses and, according to Vimeo, on „legitimate business interests.“ Details can be found here: https://vimeo.com/privacy.

Further information on the handling of user data can be found in Vimeo's privacy policy at: https://vimeo.com/privacy.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5711.

Google Fonts (local hosting)

This site uses Google Fonts, which are provided by Google, to ensure consistent font display. The Google Fonts are installed locally. There is no connection to Google servers.

For more information about Google Fonts, please visit https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (local hosting)

This site uses Font Awesome for consistent font display. Font Awesome is installed locally. There is no connection to Fonticons, Inc. servers.

For more information about Font Awesome, please refer to the Font Awesome privacy policy at: https://fontawesome.com/privacy.

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to embed map material on our website.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts for the purpose of uniform font display. When you access Google Maps, your browser loads the required web fonts into your browser cache to display text and fonts correctly.

We use Google Maps to make our online offerings look good and to make it easy to find the locations we list on our website. This is a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on how user data is handled, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google reCAPTCHA

We use „Google reCAPTCHA“ (hereinafter „reCAPTCHA“) on this website. The provider is Google Ireland Limited („Google“), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is used to check whether data entry on this website (e.g., in a contact form) is performed by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis begins automatically as soon as the website visitor enters the website. reCAPTCHA evaluates various information for the analysis (e.g., IP address, length of time the website visitor stays on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

The storage and analysis of data is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and spam. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For more information about Google reCAPTCHA, please see the Google Privacy Policy and the Google Terms of Service at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

ChatGPT

We use ChatGPT on our website. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA., https://openai.com. We use ChatGPT as follows:

• – Support in the creation, analysis, and optimization of texts
• – AI-supported evaluations and assistance functions within the Cockpit platform
• – Processing user-initiated inputs to generate results

When you interact with content on our website that incorporates ChatGPT (e.g., chatbot), your input, including metadata, is transmitted to ChatGPT's servers and processed there to generate an appropriate response.

OpenAI reserves the right to process the inputs made in ChatGPT for the purpose of training its own algorithm. We cannot assess exactly how the data is processed.

The use of ChatGPT is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in communicating with customers as efficiently as possible using modern technical solutions. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG. Consent can be revoked at any time.

Further information is available here: https://openai.com/policies/privacy-policy.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

ManageWP

We manage this website using the ManageWP tool. The provider is GoDaddy.com WP Europe, Trg republike 5, 11000 Belgrade, Serbia (hereinafter referred to as ManageWP).

With ManageWP, we can monitor the security and performance of our website and perform automatic backups, among other things. ManageWP therefore has access to all website content, including our databases. ManageWP is hosted on the provider's servers.

The use of ManageWP is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the most effective and secure operation of its website(s). If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4957.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Make.com

This website uses Make.com, a cloud-based automation platform from Celonis SE, Theresienstraße 6, 80333 Munich (hereinafter referred to as „Make.com“).

Make.com is used to create and execute automated workflows („scenarios“) between different online services. Personal data may be processed when using Make.com. This includes, for example, names, email addresses, IP addresses, telephone numbers, address data, content from emails or forms, API calls, and access and authentication data that is processed as part of the workflows.

The use of Make.com is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in the efficient automation of business processes. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For further details, please refer to Make.com's privacy policy: https://www.make.com/en/privacy-notice as well as https://www.make.com/en/privacy-and-gdpr.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

Leadinfo

We have integrated Leadinfo into this website. The provider is Leadinfo / Team.Blue GmbH, Bunsenstr. 19, 40215 Düsseldorf (hereinafter referred to as „Leadinfo“).

Leadinfo enables us to track visits to our website by employees of other companies. To this end, the IP address of the website visitor is compared with the company IP addresses stored in Leadinfo's company database. If the IP address belongs to a company, the visit and user behavior are recorded. IP addresses that are not stored in Leadinfo's database are immediately deleted, so that visits to the website by private individuals are ignored by Leadinfo.

The use of Leadinfo is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in recording company visits to our website and their user behavior. If consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user's terminal device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For further details, please refer to the provider's privacy policy at https://www.leadinfo.com/de/datenschutz/.

Job processing

We have concluded a contract for order processing (AVV) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the personal data of our website visitors is only processed in accordance with our instructions and in compliance with the GDPR.

8. E-commerce and payment providers

Processing customer and contract data

We collect, process, and use personal customer and contract data for the establishment, content design, and modification of our contractual relationships. We collect, process, and use personal data relating to the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6 (1) (b) GDPR.

The customer data collected will be deleted after completion of the order or termination of the business relationship and expiry of any statutory retention periods. Statutory retention periods remain unaffected.

Data transmission upon conclusion of contract for online shops, retailers, and goods shipment

When you order goods from us, we pass on your personal data to the transport company responsible for delivery and to the payment service provider responsible for payment processing. Only data that the respective service provider needs to perform its task is disclosed. The legal basis for this is Art. 6 (1) (b) GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures. If you have given your consent in accordance with Art. 6 (1) (a) GDPR, we will pass on your email address to the transport company responsible for delivery so that they can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Data transfer upon conclusion of contract for services and digital content

We only transfer personal data to third parties if this is necessary for the execution of the contract, for example to the credit institution responsible for payment processing.

No further transfer of data will take place unless you have expressly consented to such transfer. Your data will not be passed on to third parties without your express consent, for example for advertising purposes.

The basis for data processing is Art. 6 para. 1 lit. b GDPR, which permits the processing of data for the performance of a contract or pre-contractual measures.

payment services

We integrate payment services from third-party companies on our website. When you make a purchase from us, your payment details (e.g., name, payment amount, account details, credit card number) are processed by the payment service provider for the purpose of payment processing. The respective contractual and data protection provisions of the respective providers apply to these transactions. The use of payment service providers is based on Art. 6 (1) (b) GDPR (contract processing) and in the interest of a smooth, convenient, and secure payment process (Art. 6 (1) (f) GDPR). If your consent is requested for certain actions, Art. 6 (1) (a) GDPR is the legal basis for data processing; consent can be revoked at any time for the future.

We use the following payment services/payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as „PayPal“).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The payment service provider is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple's privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google's privacy policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter referred to as „Stripe“).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

You can find details on this in Stripe's privacy policy at the following link: https://stripe.com/de/privacy.

Instant transfer

The provider of this payment service is Sofort GmbH, Theresienhöhe 12, 80339 Munich (hereinafter referred to as „Sofort GmbH“). With the help of the „Sofortüberweisung“ procedure, we receive a payment confirmation from Sofort GmbH in real time and can immediately begin to fulfill our obligations. If you have chosen the „Sofortüberweisung“ payment method, you will send the PIN and a valid TAN to Sofort GmbH, which can then log into your online banking account. After logging in, Sofort GmbH automatically checks your account balance and transfers the money to us using the TAN you provided. It will then immediately send us a transaction confirmation. After logging in, your transactions, the credit limit of your overdraft facility, and the existence of other accounts and their balances will also be checked automatically. In addition to the PIN and TAN, the payment details you have entered and your personal data will also be transmitted to Sofort GmbH. Your personal data includes your first and last name, address, telephone number(s), email address, IP address, and any other data required for payment processing. The transmission of this data is necessary to verify your identity beyond doubt and to prevent fraud. Details on payment with Sofortüberweisung can be found at the following link: https://www.klarna.com/sofort/.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter referred to as „American Express“).

American Express may transfer data to its parent company in the USA. Data transfers to the USA are based on the Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

For further information, please refer to the American Express privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter referred to as „Mastercard“).

Mastercard may transfer data to its parent company in the USA. Data transfers to the USA are based on Mastercard's Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

This payment service is provided by Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter referred to as „VISA“).

The United Kingdom is considered a third country that is secure in terms of data protection law. This means that the United Kingdom has a level of data protection that corresponds to the level of data protection in the European Union.

VISA may transfer data to its parent company in the United States. Data transfers to the United States are based on the EU Commission's standard contractual clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

For further information, please refer to VISA's privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

9. Audio and video conferences

data processing

We use online conference tools, among other things, to communicate with our customers. The specific tools we use are listed below. If you communicate with us via video or audio conference over the Internet, your personal data will be collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/use to use the tools (email address and/or your phone number). The conference tools also process the duration of the conference, the start and end (time) of participation in the conference, the number of participants, and other „context information“ related to the communication process (metadata).

Furthermore, the provider of the tool processes all technical data necessary for handling online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise made available within the tool, it will also be stored on the tool provider's servers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared while using the service.

Please note that we do not have full control over the data processing operations of the tools used. Our options are largely determined by the corporate policy of the respective provider. For further information on data processing by the conference tools, please refer to the privacy policies of the respective tools, which we have listed below this text.

Purpose and legal basis

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6 (1) (b) GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest within the meaning of Art. 6 (1) (f) GDPR). If consent has been requested, the use of the relevant tools is based on this consent; consent can be revoked at any time with effect for the future.

Storage duration

The data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to its storage, or the purpose for data storage no longer applies. Stored cookies remain on your device until you delete them. Mandatory legal retention periods remain unaffected.

We have no influence on the storage period of your data, which is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.

Conference tools used

We use the following conference tools:

Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. For details on data processing, please refer to Google's privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified under the EU-US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the US that aims to ensure compliance with European data protection standards when processing data in the US. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

10. Own services

Handling of applicant data

We offer you the opportunity to apply for a position with us (e.g., by email, post, or via our online application form). Below, we provide information about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data will be carried out in accordance with applicable data protection law and all other legal provisions, and that your data will be treated as strictly confidential.

Scope and purpose of data collection

When you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes taken during interviews, etc.) to the extent necessary to decide whether to establish an employment relationship. The legal basis for this is Section 26 of the German Federal Data Protection Act (BDSG) (initiation of an employment relationship), Article 6(1)(b) of the GDPR (general contract initiation) and—if you have given your consent—Article 6(1)(a) of the GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in processing your application.

If your application is successful, the data you submit will be stored in our data processing systems for the purpose of implementing the employment relationship on the basis of Section 26 of the German Federal Data Protection Act (BDSG) and Article 6(1)(b) of the GDPR.

Data retention period

If we are unable to offer you a position, you decline a job offer, or you withdraw your application, we reserve the right to store the data you have provided on the basis of our legitimate interests (Art. 6 (1) (f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The storage serves in particular for evidence purposes in the event of a legal dispute. If it is apparent that the data will be required after the 6-month period has expired (e.g., due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Data may also be stored for longer if you have given your consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.