Email marketing: The best tools

Email marketing: The best tools

Written by Editorial

For more than 15 years, we have supported our customers in all digital challenges and contributed significantly to their success.

April 10, 2024

Email marketing is often seen as merely a traditional and outdated method of customer communication. However, a deeper look reveals that this marketing strategy has far more potential than first meets the eye. Email marketing is actually one of the most effective strategies for reaching your target group and boosting sales without having to dig deep into your pockets. 

There is a misconception that effective email marketing is inevitably associated with high costs. But the time has come to disprove this. Especially when you consider that the costs and diminishing benefits of pay-per-click advertising are increasingly becoming a problem. Instead of wasting your budget on advertising campaigns that may not deliver the desired return on investment, email marketing offers a cost-effective alternative that allows you to target your customers. The need to find the optimal email marketing plugin for WooCommerce is therefore becoming ever more pressing. It's about finding a solution that not only achieves measurable success, but also provides reliable support when it's needed.

That's why today we're taking a close look at 7 leading email marketing plugins for WooCommerce. We'll review their features, costs and everything else you need to make an informed decision.

We will be happy to help you to Newsletter and e-mail marketing strategy with proven platforms and promote your business growth.

Email marketing: The best tools


Omnisend is an innovative email marketing platform designed specifically for e-commerce companies. The software is characterized by its user-friendly interface and the integration of powerful automation features that make it possible to create and implement personalized marketing campaigns with ease. Omnisend not only supports email marketing, but also offers support for SMS and social media marketing, enabling a holistic communication strategy. The platform is designed to improve customer loyalty, increase conversion rates and ultimately maximize sales.


  • Multichannel marketing:
    Omnisend makes it possible to seamlessly integrate different communication channels such as email, SMS and social media to create coherent and effective marketing campaigns.
  • Powerful Automation:
    With advanced automation tools, users can create personalized customer experiences based on customer behavior and preferences.
  • Usability:
    The intuitive user interface and simple setup make Omnisend particularly attractive for e-commerce companies of all sizes.
  • Detailed reporting:
    Extensive analysis functions provide detailed insights into campaign performance, customer segmentation and ROI.


  • Price structure:
    For small companies or start-ups, Omnisend's price structure could pose a challenge, especially when using extended features and higher shipping volumes. 
  • Complexity with advanced use:
    Some users find that the multitude of functions and customization options can be overwhelming at first.

Cost overview

  • Free: Free of charge.
    Offers basic email marketing functions with a limited sending volume.
  • Standard: 16 $ per month.
    Extends the functions with automation tools and SMS marketing at a moderate price.
  • Pro: 59 $ per month.
    For companies planning extensive use, includes advanced automation features and support for multiple channels.

Who is Omnisend suitable for?

Omnisend is ideal for e-commerce companies of all sizes that want to optimize their marketing strategy through the use of automation and personalized campaigns across multiple channels. In particular, Omnisend offers a comprehensive solution for companies that value close customer engagement and increased conversion rates. Start-ups and smaller businesses can benefit from the free plan, while larger companies can use the advanced features to take their marketing to the next level.


MailPoet is a powerful email marketing plugin that integrates seamlessly with WordPress websites and allows users to create, send and manage email campaigns directly from their WordPress dashboard. It is especially designed for website owners and bloggers who want to improve their communication and subscriber engagement directly from their website. With MailPoet, users can easily create engaging newsletters, automated emails and post notifications thanks to a variety of ready-made templates and an intuitive drag-and-drop editor.


  • Integrated WordPress solution:
    Direct integration into WordPress makes it easier to manage subscriber lists and create content by drawing on existing website content.
  • Automation of e-mails:
    MailPoet offers automation features for welcome emails, birthday greetings and regular newsletters to increase engagement.
  • Usability:
    With the drag-and-drop editor, anyone can create appealing and professional emails.
  • WooCommerce integration:
    MailPoet offers special functions for e-commerce websites to advertise products and increase sales.


  • Limited functions in the free version:
    The free version of MailPoet is intended for smaller websites and offers limited functions and sending capacities.
  • Extended functions require Premium:
    To access all features, especially advanced automation functions, an upgrade to the Premium version is required.

Cost overview:

  • Free: Free of charge.
    For websites with up to 1,000 subscribers, with basic functions and MailPoet watermarks in emails.
  • Business: 10 € per month.
    Send unlimited emails, remove the MailPoet watermark, etc.
  • Agency: 30 € per month.
    Use MailPoet on 50 websites.

Who is MailPoet suitable for?

MailPoet is ideal for WordPress website owners, bloggers and small to medium-sized e-commerce businesses looking for an efficient email marketing solution integrated into their website. It is particularly useful for those who want to avoid the hassle and complexity of external email marketing tools and instead prefer direct integration into their CMS. The ease of use and ability to access website content directly makes MailPoet an attractive option for content creators who value time savings and efficiency.

Email marketing: The best tools


Privy is a comprehensive marketing platform designed to help e-commerce businesses increase their online sales. The platform offers a wide range of tools for email marketing, SMS messaging, on-site displays (such as pop-ups and banners) and customer engagement. With a strong focus on conversion optimization, Privy helps businesses convert more website visitors into paying customers. Its ease of use and integration with popular e-commerce platforms such as Shopify, WooCommerce, BigCommerce and more make Privy a valuable tool for online retailers of all sizes.


  • Versatile campaign tools:
    Privy allows users to create and personalize a variety of campaigns, from exit-intent pop-ups to targeted email sequences.
  • Simple integration:
    The platform integrates effortlessly with most e-commerce platforms, making it easy to set up and manage campaigns.
  • Automation functions:
    Automated welcome emails, shopping cart abandonment emails and customer segmentation help companies to communicate effectively with their customers and increase sales.
  • Detailed analyses:
    Privy provides detailed insights into customer behavior and campaign performance, allowing companies to adapt their strategies accordingly.


  • Learning curve:
    Some users find that the multitude of functions and setting options can be overwhelming at first.
  • Pricing:
    For small businesses or start-ups, the cost of advanced features and higher usage limits can be a challenge.

Cost overview:

  • Starter: 30 $ per month.
  • Growth: 45 $ per month.
  • Convert: 24 $ per month.

Who is Privy suitable for?

Privy is aimed at e-commerce companies of all sizes that want to expand their online presence and increase their sales figures. The platform is particularly valuable for companies looking for a comprehensive solution to convert visitors into customers and improve customer loyalty through personalized communication. Thanks to its easy integration and wide range of features, Privy is an attractive choice for both e-commerce newcomers and established online retailers.


Klaviyo is an advanced marketing platform designed specifically for online commerce to optimize email and SMS marketing strategies. Through the use of powerful data analytics, Klaviyo enables companies to gain deep insights into customer behavior and create highly personalized, automated marketing campaigns. The platform is characterized by its seamless integration with numerous e-commerce platforms such as Shopify, Magento and BigCommerce, enabling a direct link between customer data and transaction behavior.


  • Personalization:
    Klaviyo allows companies to create highly personalized communication campaigns based on the actual behavior and preferences of their customers.
  • Powerful segmentation:
    With advanced segmentation tools, users can precisely define and address their target groups, which increases the effectiveness of campaigns.
  • Automation:
    By automating processes such as welcome series, customer recovery and cart abandonment emails, companies can manage their customer base effectively and efficiently.
  • Integration:
    Simple integration with e-commerce platforms enables smooth data exchange and centralized management of marketing activities.


  • Pricing model:
    Although Klaviyo is known for its performance, the pricing model, which is based on the number of contacts and the volume of SMS messages sent, can be a financial challenge for smaller companies and start-ups.
  • Complexity:
    The multitude of functions and the depth of possible personalization and segmentation can be overwhelming for new users and require a certain training period.


  • Free: Free of charge. Perfect for getting started and trying things out.
  • E-Mail: 45 $ per month.
  • E-Mail and SMS: 60 $ per month.

Who is Klaviyo suitable for?

Klaviyo is aimed at medium to large e-commerce companies looking for a powerful solution for personalized email and SMS marketing. The platform is ideal for brands that are ready to invest in deep customer analytics and optimize their marketing strategies based on data-driven insights. For companies that recognize the value of close customer relationships and are willing to invest in the technology to deepen those relationships through targeted and personalized communications, Klaviyo offers a comprehensive and scalable solution.

Email marketing: The best tools


Mailchimp is far more than just an email marketing tool; it is a comprehensive marketing platform that helps small to medium-sized companies to effectively reach and retain their customers. With a wide range of features, from email campaigns to automations, landing pages, social media ads and analytics, Mailchimp enables diverse and targeted customer engagement. The platform is characterized by its user-friendliness and the ability to design and implement professional marketing campaigns without extensive technical knowledge.


  • Usability:
    The intuitive interface and the drag-and-drop editor make the creation of campaigns easily accessible even for beginners.
  • Versatility:
    Mailchimp supports a variety of marketing activities beyond email, including social media, landing pages and ads.
  • Automation:
    Automated campaigns, such as welcome emails and follow-ups, help to manage customer relationships efficiently.
  • Integrations:
    An extensive range of integrations with e-commerce platforms, CRM systems and other tools extends the possible uses.


  • Costs in growth:
    While Mailchimp offers a free plan, the cost can quickly increase as the email list grows and the need for advanced features arises.
  • Complexity with advanced use:
    Some users report that the platform is less intuitive when using more complex functions and automations.

Cost overview:

  • Free: Free of charge.
  • Essentials: 12 € per month. Additional planning functions.
  • Standard: 18.73 € per month. Personalization, optimization tools and advanced automation.
  • Premium: 327.86 € per month. Onboarding, unlimited contacts, priority support, designed for teams.

Who is Mailchimp suitable for?

Mailchimp is particularly suitable for small to medium-sized businesses, start-ups and the self-employed who are looking for a comprehensive yet accessible marketing solution. With its ease of use and flexibility, Mailchimp is an excellent choice for marketing newcomers, but also offers enough depth and expansion options for experienced marketers looking to refine and expand their strategies. The platform provides a solid foundation for companies looking to increase their reach and strengthen their customer relationships without having to invest in complex and expensive software.

Constant Contact

Constant Contact is a comprehensive marketing solution specifically designed to help small to medium-sized businesses grow their online presence and strengthen relationships with their customers. The platform offers a wide range of tools for email marketing, social media campaigns, event management and website creation, all aimed at increasing customer engagement and driving business growth. With its user-friendly interface and numerous templates, Constant Contact enables even less tech-savvy users to create and execute effective marketing campaigns.


  • Simplicity and user-friendliness:
    The intuitive user interface and easy-to-understand instructions make Constant Contact an accessible option for all levels of users.
  • Versatile marketing tools:
    In addition to powerful email marketing, Constant Contact offers tools for social media management, event planning and website design.
  • Extensive selection of templates:
    A large selection of customizable e-mail and newsletter templates makes it easy to create appealing content.
  • Robust integrations:
    The platform offers integrations with a variety of services and software, which improves the automation and efficiency of marketing activities.


  • Price structure:
    Compared to some competitors, Constant Contact can be more expensive, especially for small businesses with limited marketing budgets.
  • Limited automation functions:
    While Constant Contact supports basic automation, some users find that the capabilities in this area lag behind other platforms.

Cost overview:

  • Lite: 12 € per month.
  • Standard: 33 € per month.
  • Premium: 75 € per month.

Who is Constant Contact suitable for?

Constant Contact is ideal for small to medium-sized businesses, non-profit organizations and self-employed individuals who want to effectively reach their customers and expand their online presence. The platform is particularly attractive to those looking for an "all-in-one" solution that includes not only email marketing, but other digital marketing tools as well. With its user-friendly interface and comprehensive support offering, Constant Contact is an excellent choice for marketers who value simplicity and effectiveness.

Email marketing: The best tools


AWeber is one of the established players in the field of email marketing and has been offering services for small and medium-sized companies since it was founded in 1998. The platform is characterized by a comprehensive range of tools for email design, automation, segmentation and analysis. AWeber emphasizes the ease of use and effectiveness of its services to help businesses of all sizes achieve their marketing goals. With a variety of integrable apps and a robust API, AWeber is a flexible solution that integrates seamlessly with existing business processes.


  • Usability:
    AWeber offers an intuitive user interface and a drag-and-drop editor that simplifies the creation of professional emails.
  • High-quality templates:
    Users have access to an extensive library of email templates designed for different industries and occasions.
  • Automation and segmentation:
    Advanced automation and segmentation functions make it possible to efficiently implement personalized communication strategies.
  • Reliable customer support:
    AWeber is known for its excellent customer service, which is accessible via multiple channels and provides extensive resources for users.


  • Pricing:
    While AWeber offers a free plan, the cost of extended access and larger subscriber lists can be challenging for small businesses.
  • Limited innovation:
    Some users note that AWeber can lag behind other platforms in terms of introducing new, groundbreaking features.

Cost overview:

  • Free: Free of charge.
  • Lite: 12.50 $ per month.
  • Plus: 20 $ per month.

Who is AWeber suitable for?

AWeber is ideal for small to medium-sized businesses, freelancers and digital marketers looking for a reliable, user-friendly email marketing solution. The platform is particularly well suited for those who value excellent customer service and easy integration with existing tools. AWeber provides a solid foundation for companies looking to get started with email marketing, as well as for those looking to optimize their existing email marketing activities with a proven solution.



The diversity of email marketing offers companies of all sizes and industries powerful tools to communicate effectively with their target group. The platforms presented, from Omnisend to AWeber, each offer specific benefits, from multichannel marketing to in-depth automation and easy integration. The decision for the right platform should be made based on the company's specific needs, goals and budget. Important considerations include ease of use, scalability of services, available integrations and customer support. A carefully selected email marketing tool not only enables effective customer communication, but also promotes business growth, increases sales and builds long-term customer relationships. The right choice helps companies to design their messages in a targeted manner and with real added value for recipients.

We are happy to support you in optimizing your Newsletter and e-mail marketing strategy.


Recommended posts

Looking for a reliable and competent marketing & WordPress agency?

Let's tackle your project together!

Bajorat Media has 4,9 from 5 Stars | 3055 Reviews on