What is a privacy policy?

A privacy statement is a legally required statement that contains information about the processing of personal data. Learn more about its meaning and legal basis.

What is a privacy policy?

The data protection declaration is a legally required statement in which a company or organization explains how it collects, processes, stores and protects personal data. In this context, both the legal basis and the technical and organizational measures to ensure data protection are outlined.

Legal basis for privacy policy

In the European Union, the Privacy Statement is a requirement of the General Data Protection Regulation (GDPR), which entered into force in May 2018. The DSGVO aims to ensure the protection of individuals with regard to the processing of personal data and to ensure the free movement of such data within the EU. In Germany, the Federal Data Protection Act (BDSG) is the national implementation of the GDPR and supplements the European provisions.

Content of a privacy policy

Information contained in a privacy policy includes:

  • Name and contact details of the responsible person or his representative
  • Purposes for which personal data are processed
  • Legal basis for data processing
  • Categories of personal data that are processed
  • Recipients or categories of recipients to whom the personal data are disclosed
  • Duration of the storage of personal data
  • Information on the rights of data subjects, such as the right to access, rectify and delete their personal data
  • Information on the right of appeal to a data protection authority
  • Information on the use of cookies and other tracking technologies

The importance of the privacy policy for companies

Companies and website operators that process personal data are required to provide a privacy statement that meets the requirements of the GDPR and the BDSG. The statement must be easily accessible and understandable and provide data subjects with transparent insight into the processing of their personal data.

Failure to comply with the legal requirements for the data privacy statement can lead to severe fines and legal disputes. Therefore, it is essential that companies and organizations take appropriate measures and regularly review and update their privacy policy to ensure compliance with legal requirements.

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