Web design refers to the process of designing, planning and creating websites. Various aspects such as layout, user guidance, colors, fonts, structure and images are taken into account to build an appealing and functional web presence. Different disciplines such as graphic design, interface design, programming and search engine optimization (SEO) are used in the development of websites.
The importance of web design
An appealing and user-friendly web design is crucial for the success of a website. For any purchase decisions or services offered directly on the website, the design often determines the first impression and the usability determines the actual conversions. The loading time and structure of the website also contribute to the user experience, and in turn indirectly influence the placement in search engine results (e.g. Google rankings) via user signals (a signal from users to search engines).
Another important aspect in modern web design is the adaptability of websites to different screen sizes and devices. The so-called Responsive Design ensures that the content is equally well displayed and usable on PCs, laptops, tablets or smartphones. As more and more people use mobile devices to access the Internet, Responsive Design also has a major impact on the search engine ranking of a website.
Web design and technical implementation
Content Management Systems (CMS)
Content management systems such as WordPress, Joomla or Drupal are often used to create and manage websites. These systems offer a variety of templates and plugins that can be used to customize and extend the web design. By using a CMS it is also possible to create and update websites without deep programming knowledge.
Web design is an important part of online marketing. It significantly contributes to how visitors perceive a website and influences both usability and visibility in search engines. Professional web design is therefore essential for companies to stand out from the competition and present themselves successfully on the Internet.