Search engine optimisation
We help you to be found.
The most important thing about a website is that your customers find you. Most interested parties enter a term (so-called keywords) in search engines and usually click on one of the first hits. If you are at the top of the list, the customer will come to your site and will most likely buy your product or ask for your services.
To reach one of the top positions in the search engine results pages (SERPs) of Google, Bing and other search engines, you can place advertisements. However, this is relatively expensive and costs you money per click. The goal of search engine optimisation, often referred to as SEO for short, is to reach the top positions without advertising. An important factor here is, among other things, the SEO text creation by our authors.
Different types of search engine optimisation
Experts distinguish between onpage and offpage optimisation. Onpage optimisation already plays a role in the creation of the page. First, certain keywords are determined and defined in cooperation with the website operator and the agency. These are terms that the customer is likely to enter when searching for the service or offer of the website operator.
Regional keywords may also have to be taken into account. If you run a bakery in Berlin, you should use the keyword Bäckerei Berlin, otherwise you will receive clicks from customers in Munich that will not bring you any sales. Thus, the regional or supra-regional orientation also plays an important role that must be taken into account. Before we start with the page creation or the redesign of the page, we determine the keywords together with you, if desired. It is important that these appear in a certain density on the page.
In addition to the content aspect in the form of texts, the corresponding mark-ups in the source code, internal links, the code quality itself and the performance of the website are also important onpage factors. We support you in all aspects of search engine optimisation and are happy to advise you on the possibilities for new and existing websites.
Offpage optimisation is about increasing visibility through actions outside the actual page. Especially important in search engine optimisation are links that refer to your page from other pages (so-called backlinks). We make sure that link building in SEO is not done too quickly. In the case of unnatural link building, Google & Co may penalise the page and it may suddenly appear at the bottom of the results lists.
Activities in social networks, especially Google Plus and Facebook, also have an influence on the ranking.
Content for visitors and search engines.
High-quality and good SEO texts are important in search engine optimisation. For this reason, we only work with very good and experienced authors who can write high-quality content according to SEO criteria. It is important that new content is added at certain intervals during text creation and content maintenance.
If a page has not been maintained for several weeks or even months, it will drop noticeably in the results lists after a certain time. High-quality texts also have the advantage that they are linked to more frequently. Every backlink from another page is a recommendation, which the search engines classify as particularly high quality. This fact has been known for a long time. In the past, it was common for SEO measures to set the backlinks in article directories or web catalogues themselves. No great value was placed on the text creation. This no longer works today, as search engines know these pages and can no longer evaluate such links, or even evaluate them negatively. In our work, we make sure that we only generate high-quality backlinks that give you a better place in the results lists.
SEO is efficient and cost-effective
SEO should not only be carried out for a few weeks, but over a longer period of time. If you have achieved one of the first places with your website, you will not lose it again overnight. In the long run, search engine optimisation is very effective. You keep customers on your site without having to invest additional money in advertising.