Messenger marketing is a young, trendy strategy in online marketing that is currently on everyone's lips. Referring to instant messengers from Facebook or WhatsApp, the importance and prospects for success of this measure become clear. Instead of continuing to fret about the scattering loss with e-mail marketing, it is best to communicate directly with your target group and use the digital media that have long been part of everyday life for potential customers. In this article, I would like to show you why Messenger Marketing is a revolution in online marketing and how you can reach a much larger target group and increase the open rate of your advertising campaigns by contacting them on WhatsApp and Facebook.
Table of contents
More than 80 percent of all consumers go mobile online
According to various studies, the desktop computer has lost importance. Even though some households still own a laptop or stationary computer, the Internet is primarily used on the move. In the course of this, the importance of e-mail has also declined. Especially in private communication, e-mail is more of a relic from the past for many people. Communication mainly takes place in chats, which is why services like Facebook Messenger and WhatsApp are booming. Here, the numbers speak for themselves. Facebook alone registers over 1.3 billion users per month. WhatsApp trumps this performance and boasts 1.5 billion active users. Messenger services like Snapchat, Twitter and Instagram together don't come close to these numbers, which means you don't need to pay attention to these services for your Messenger marketing. With more than 80 percent of all users chatting on smartphones and tablets, mobile devices occupy the most important space. For your campaigns, this means that they need to be mobile-available and flawless.
Email marketing shifts newsletter & co. to the SPAM folder
The core problem with e-mail marketing, which is included in many advertising concepts, is based on the SPAM classification of newsletters. It is hardly possible to deliver a campaign to a customer in such a way that it ends up in the inbox and not in the SPAM folder. Accordingly, the open rate decreases, while wastage increases. Most e-mail marketing activities literally come to nothing. Are you wondering about too few leads? Then it's usually because the recipient doesn't even read the email and leaves it unopened in the SPAM folder. This problem does not occur with messenger marketing. Here, the recipient is even informed about the receipt of a message.
Messanger advertising comes with push
All messenger apps have a push function. This means that the recipient is informed in real time via WhatsApp or Facebook Messenger and sees your message directly on their display. The push increases the opening rate and you have the security that your important information does not fade into nirvana and lie unopened in some collection folder. Another advantage is the low cost. To advertise with an instant messenger, you don't have to plan a high advertising budget. The apps are free to use, giving you the opportunity to bring your campaigns to the attention of the target group - and to the smartphones of the chosen recipients - without having to pay.
Communicate in person in real time
Delays excluded. This motto is of primary importance in messaging today. While the average opening of an e-mail is three hours after delivery, your message in Messenger is read immediately. Communication via e-mail is considered to be very impersonal, which proves to be a disadvantage, especially in the acquisition of new customers. It's different with instant messengers, where you can jump right into the conversation and communicate with your target audience in real time.
By using chat, you build trust and a foundation that increases your conversion rate and leads to higher sales along the way. Personality is rewarded, especially when it comes to your marketing. You can individually determine whether you want to reach the entire target group or, for example, contact individual contacts. The one-to-one or one-to-many option gives you a free hand to decide how large your target group is for one campaign or another.
Automate your advertising - save time and money!
If you're thinking about messenger marketing, you're probably wondering how much time you need to spend in communication. This is where chatbots offer you some advantages on the topic of automation. You can use tools to handle much of the communication, but also to publish campaigns at a specific time or on a day of your choosing.
You dedicate yourself to your core business, while your Messenger marketing practically becomes a self-runner and multiplier of your sales. Thanks to its suitability for sending multimedia content, you can use Facebook Messenger and WhatsApp, for example, not only for text advertising, but also for distributing image and moving image content. It couldn't be simpler.
All advantages of Messenger Marketing at a glance
- Take advantage of the first-mover factor and become a pioneer of a new, trendy marketing strategy.
- Address a heterogeneous target group in messenger marketing.
- Strengthen your performance by optimizing the open rate.
- Engage in productive dialogue and advertise progressively.
- Don't get lost in the crowd - Messenger Marketing ensures you get undivided attention.
- Benefit from the possibilities of multimedia advertising.
- Enjoy low costs with maximum benefits.
- Goodbye SPAM filter - in Messenger Marketing there are push messages.
- Double opt-in is a thing of the past.
- Communication is personal and in real time.
- Automated chats save you a lot of time.
- Messenger marketing works effectively against wastage.
Messenger advertising offers maximum potential!
The fact is that the use of instant messengers offers enormous sales potential. This strategy, which is still new and unknown to many marketers, will play a leading role in the digital marketing of the future. Even today, you can use Messenger advertising to attract attention and enhance your online marketing portfolio.
Do you already use social media marketing and are you also a private user of Facebook Messenger and WhatsApp? Then you are well aware of the advantages of the chat and realize what valuable potential you have given away so far without using Messenger for advertising purposes. I would be happy to support you in developing your personalized strategy and advise you in detail about the advantages of the revolution in Internet marketing.
