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Reference

Lekker Energie

Long-term collaboration around intranet, corporate blog, internal quiz systems, SEO and technical development.

  • intranet
  • Corporate Blog
  • WordPress
  • SEO
  • Google Tag Manager
  • Server-side tagging
  • Quiz systems
  • Technical advice
Lekker Energie's Energieladen corporate blog on desktop and smartphone

Selected reference

A long-term digital companion for internal systems, corporate blogs and technical marketing topics.

Lekker Energie GmbH is a nationwide energy supply company that supplies private and commercial customers in Germany with electricity and gas.

The collaboration encompasses much more than a single project. From an initial internal system, ongoing technical support for various digital components emerged over the years.

Bajorat Media supported, among other things, the company's internal intranet, the corporate blog "Energieladen", internal quiz and onboarding formats, SEO topics and the build-out of the tracking infrastructure — from Google Tag Manager through to server-side tagging.

RoleBajorat Media took care of conception, WordPress development, technical maintenance, relaunch work, SEO support, the implementation of tagging and tracking, and ongoing consulting.
ResultExisting digital systems were maintained during ongoing operations, further developed and expanded to include specific tools for internal and external communication.

Workstreams

Digital platforms, internal tools and technical support from a single source.

The collaboration includes internal communication, the operation and relaunch of the corporate blog, SEO support and building the tracking and tagging infrastructure.

Internal company intranet

The first project was an internal system with dynamic functions, document downloads and interactive reviews of information sites. This meant that internal content could be provided and further developed in a more structured manner.

Corporate Blog “Energy Shop”

The corporate blog has been technically supported for several years. This includes maintenance, security, ongoing development and a complete relaunch with technical and structural revision.

Internal quiz and onboarding formats

In addition to the visible Lekker quiz, various internal employee quiz variants have been developed, including for employee onboarding and sales onboarding.

SEO and tracking infrastructure

Alongside SEO work for the core website and the corporate blog, Bajorat Media supported the roll-out of the tagging and tracking setup: Google Tag Manager, server-side tagging through a dedicated endpoint (sGTM), and the documentation that lets internal teams retrace how each measurement works.

Collaboration

Gradually expanded, long-term support.

Starting with the intranet, further internal formats, the corporate blog and ongoing technical marketing topics were added over the course of the collaboration.

Start with the intranet

Building an internal company system with dynamic functions, download areas and rating options for internal information pages.

Expansion to include internal quiz variants

Development of additional quiz formats for employee onboarding, sales onboarding and internal knowledge transfer.

Corporate Blog “Energy Shop”

Long-term technical support, security and maintenance work including a complete relaunch of the corporate blog.

SEO and marketing technology

Ongoing SEO work plus the build-out of the measurement stack with Google Tag Manager and server-side tagging, each documented and handed over.

Images

Insights into selected project components.

The photo series shows the corporate blog "Energieladen" as well as selected quiz and widget areas from the project environment.

Lekker Energie's Energieladen corporate blog on desktop and smartphone
Lekker Energie's Energieladen corporate blog
Lekker Energie project image
Lekker Energie project image
Lekker Energie project image

Discuss a project

Do you want to move your project forward reliably?

Tell us where your website, shop or digital system stands today. We will clarify which technical, design or strategic steps make sense.

Start a project +49 (0)30 / 3472 7905
Pascal Bajorat, owner of Bajorat Media

Drop me a line — together with my team I’ll look at how we can best help you.

Pascal BajoratOwner & Marketing Expert