Twitter competition: Meta unveils Instagram threads, launches July 6

Twitter competition: Meta unveils Instagram threads, launches July 6

Written by Editorial

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July 4, 2023

The social media landscape is being shaken up once again. Meta, the technology giant behind Facebook and Instagram, announces Instagram Threads, a new, strong competitor for the microblogging platform Twitter. This exciting new addition promises to shake up the digital media playing field in a big way, as both Twitter and younger competitors could come under pressure.

In this article, we shed light on the imminent arrival of Instagram threads, take a look at the current turmoil on Twitter and look at the resulting "duel of the titans" between Meta and Twitter. Join us on this exciting journey through a debate that could significantly shape the way we use social media.

Instagram Threads: The revelation

According to the latest information from the US app store, Instagram Threads will be launched as early as next Thursday, July 6. With this, Meta finally enters the ring with its long-awaited Twitter alternative, while Twitter itself is under the management of Elon Musk.

Meta, formerly known as Facebook, led by Mark Zuckerberg, has established itself as a serious rival to Twitter. With its many years of experience in operating large online platforms and without the financial bottlenecks that Twitter has faced in the Musk era, Meta is ideally positioned to challenge the top dog.

Connection to Instagram: A strategic advantage

Twitter competition: Meta unveils Instagram threads, launches July 6

The Threads app offers a decisive advantage at launch: It is directly linked to Instagram, an extremely popular photo and video app with over one billion users. Unlike other Twitter competitors like Mastodon, Bluesky, and T2, these extensive user networks have to be built up first.

This sets the stage for a business duel between tech billionaires Musk and Zuckerberg, not only in the arena, but also on social media platforms. A confrontation that could shake up the current balance of power.

Twitter: A social media giant in turbulence

Meanwhile, while Meta prepares to launch Threads, Twitter is experiencing stormy times. The platform is trying to turn users of its TweetDeck app into paying subscribers. TweetDeck, a software for frequent users that is used in particular by professional Twitter users such as journalists, is to become chargeable after a 30-day trial period.

In addition to these monetary changes, there have been technical difficulties with TweetDeck, especially with the display of lists. The situation seems to be further complicated by Elon Musk's billion-dollar acquisition in the fall of 2022.

Instagram Threads: A new horizon

Instagram Threads was created in the App Store and Google Play Store described as Instagram's text-based conversation app where communities come together to discuss anything they care about.

Given this new development, it remains to be seen how the social media landscape will evolve. But one thing is certain: The upcoming release of Instagram Threads could be the beginning of a new era in the world of social media platforms, especially in terms of Twitter's position.

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