What is a header tag?

A header tag in HTML is a special tag used to define and structure headings and subheadings within a web page. These tags are arranged in a hierarchical order starting at H1, followed by H2 down to H6. Each of these tags represents a different level in the structure of a page.

What are header tags used for?

Header tags have two main functions: to structure website content and to support search engine optimization (SEO). The structural function of header tags allows web developers to create a clear and easy-to-understand structure for the content of a page. Well-structured content has better readability and makes it easier for both visitors and search engine crawlers to understand the website.

The SEO function of header tags is to provide search engines with valuable information about the content of the page. Header tags help determine the relevance and context of content for specific search queries. Adding keywords and meaningful headings in header tags can improve the website’s visibility in search results.

Best practices for using header tags

• H1 Tag: Each page should contain only one H1 tag, which is the main heading and describes the main content of the page. Typically, it should include the primary target keyword for the page.
• H2 to H6 Tags: Use these tags to structure subheadings, sections, or categories within your page. The order should be hierarchical and the numbering should build on each other. For example, an H3 tag follows an H2 tag within a page.
• Keyword Integration: Incorporate related and relevant keywords into your header tags to increase your page’s SEO strength. However, avoid so-called keyword stuffing, i.e. adding excessive keywords. Instead, choose keywords that best describe the content of each heading.
• Clear and descriptive headings: Use short and concise headings that clearly reflect the content of each section. This makes it easier for both visitors and search engine crawlers to understand your website.