Better rankings on Google, lower bounce rate and improved conversion rate
The world is fast-moving and this is not only true for our everyday lives. Visitors and customers expect fast access to information, services and products. No matter whether desktop and high-speed internet or mobile device in the underground with mediocre reception.
Websites and online services need to be accessible quickly in all conditions, good or bad.
Google rewards fast websites with a better ranking and made performance an essential factor in the evaluation years ago. Google even measures performance with its own indicator, Google Pagespeed.
However, WordPress performance optimisation not only has advantages for search engine optimisation. The loading time of a website has a direct influence on the conversion rate. The longer a website takes to load, the higher the losses in the area of conversions.
More than 40 percent of visitors leave the website again if it takes longer than three seconds to load. Every additional second that visitors have to wait reduces the conversion rate by an additional seven percent.
An impressive example: an additional second of loading time on the Amazon website would cost the company over 1.3 billion dollars a year in lost sales. The loss of sales / conversion would increase disproportionately with each additional second of loading time.