In the world of marketing, diversity is not just an option, but a necessity. Marketing is more diverse and dynamic than ever before, characterized by constant change that forces companies to be creative and adaptable. This...
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12 SEO mistakes when relaunching a website
Relaunching a website is a critical undertaking that can have a far-reaching impact on the visibility and user experience of an online presence. While the refresh has the potential to improve technical performance and enhance content, it can also...
Optimize WordPress: The best SEO plugins for 2024
Search engine optimization (SEO) is an essential component for the success of any website. For WordPress sites in particular, there are a variety of tools and plugins that can simplify the process for you. These tools range from comprehensive...
GAIO: How your brand stands out in AI chatbots like ChatGPT and co
How can brands and products be successfully introduced to AI-driven chatbots? Optimization through generative artificial intelligence could be the latest discipline in marketing for exactly this purpose. This should not only be of interest to marketing professionals, but...
Effective keyword research - the most important tools
Well-founded keyword research is the be-all and end-all of any SEO strategy. While the Google Keyword Planner is a well-known tool in this area, there are numerous other tools that can help optimize your search engine optimization. In...
Optimization of your website: Technical SEO analysis
In today's digital world, the performance of your website is critical to business success. Imagine your customers landing on a website that loads slowly, is cluttered and repeatedly displays error messages. The...
SEO content marketing: tips for top rankings
In today's digital world, being visible online is crucial. But how do you manage to stand out from the countless masses on the Internet? The answer lies at the heart of successful online marketing strategies: SEO content. It's not a...
Link attribute NoFollow / DoFollow - explained simply & understandably
Search engine optimization (SEO) is an ever-growing field where details can make all the difference. One such detail is the careful use of link attributes. In this post, we'll specifically address the NoFollow link attribute. This small,...
The search engine optimization revolution: AI-driven SEO strategies
Artificial intelligence (AI) is revolutionizing many industries, and search engine optimization (SEO) is no exception. This article looks at how AI is changing the SEO landscape and what benefits it offers SEO professionals. We will look at...
Google Interaction to Next Paint (INP): New Metric in Core Web Vitals
Interaction to Next Paint (INP): New Metric in Core Web Vitals: The quality of a web page is determined by several factors, many of which are invisible to the average user. One of these components is Core Web Vitals, a...
Artificial intelligence: the key to optimizing your SEO work
In the dynamic field of technology, artificial intelligence (AI) has the potential to revolutionize the search for more efficient search engine optimization (SEO). In the following article, you'll learn how AI can speed up, simplify and improve your SEO process....