Generating qualified leads, mainly in the B2B sector, is more important than ever. But how can your company stand out from the crowd and not only generate interest, but also turn it into real business opportunities? In this article...
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AI washing - what you need to know about the new advertising scam
AI-washing - what you need to know about the new advertising scam In a world where technological progress is unstoppable, artificial intelligence (AI) has become a ubiquitous term. From household appliances to software solutions -...
Email marketing: The best tools
Email marketing is often seen as merely a traditional and outdated method of customer communication. However, a closer look reveals that this marketing strategy has far more potential than is apparent at first glance. Email marketing...
Mobile optimization of your website: 10 common hurdles and how to avoid them
In a digital world where smartphones and tablets are ubiquitous, optimizing your website for mobile devices is essential. This article not only looks at the importance of mobile usability, but also shows you how to optimize your...
ChatGPT's Real-Time Web Search: A Milestone in AI Chatbot Technology
The world of AI chatbots is undergoing a remarkable evolution. OpenAI has added a new capability to its ChatGPT chatbot: real-time web search. In this article, we highlight what this innovation in technology means for you as a user and how...
On the road to success with LeadInfo: discover which companies visit your website
In today's business environment, B2B companies want to know more than ever who is visiting their website and which companies are interested in their products or services. With the Leadinfo online tool, this is now easily possible. In this article...
Avoid these productivity traps at work
Departmental mentality, too many meetings or distracting colleagues - what's preventing you from being productive? This article looks at nine aspects that can affect productivity in the digital workplace. Multitasking: "Achieving more through...
Password managers: A guide to improving your online security
In today's digital world, passwords are an essential part of our online security. They protect our personal data, bank accounts and many other sensitive information from unauthorized access. Unfortunately, passwords are often vulnerable to attacks,...
SPF record - what is it? A guide for non-technicians
In this fast-paced digital world, there is an increasing need to make email communications reliable and secure. One way to verify the authenticity of email is through SPF records (SPF record). SPF stands for "Sender Policy Framework," and it...
What does a Chief Customer Experience Officer actually do?
CEO, CTO, CFO and COO: In companies, we encounter many leadership figures with a variety of tasks. But not everyone knows what a Chief Customer Experience Officer (CXO for short) is or what they actually do. Yet the work of the Customer...
Stationary retail on the way to becoming a multichannel provider?
Online retail sales increased significantly as a result of the Corona crisis. Compared with the previous year, the increase was around 17 percent. The growth was strongest among the well-known large online retailers, which recorded more than 20 percent growth....
This is why your company cannot do without white papers
The whitepaper is one of the most effective means of public relations of the companies. It serves the compact and intensive knowledge transfer and presents your services to customers in a clear way. Here it depends on high content quality....