Divi theme by ElegantThemes is by far one of the best-selling and most used themes for WordPress. Unfortunately, some features of the popular theme are incompatible with the GDPR. First and foremost, this includes the integration of Google Fonts, which...
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Server-side tagging with the Google Tag Manager - all advantages at a glance
Unlike conventional tagging, server-side tagging uses a dedicated tracking server. This offers the possibility to control the data before forwarding it to the tracking provider and to change it if necessary. For this purpose...
SEO & Google: Don't be afraid of Google Core updates; Here's how to stay calm about Google Core updates!
They have sounding names like Hummingbird and Panda and are among the most feared "forces of nature" on the Internet: Google Core Updates. And not for nothing, because they can cause the disappearance of your website from the top search engine rankings in an instant. We...
Is pay-per-click (PPC) worth it for SMEs?
When it comes to online advertising for your business, you've probably looked at several options. From search engine optimization (SEO) to social media marketing, many campaigns make sense. However, these are not the only digital...
7 fantastic web design trends in 2021
Over the years, web technology has made tremendous progress. With the help of new technologies, web design can break new ground. Is it even possible to create a beautiful and user-oriented website this way, without having to follow the current web design...
WordPress 5.4: These innovations are in the latest version
The latest version of WordPress, by far the most popular content management system in the world, has been available since the end of March. The new version 5.4 runs under the version name "Adderley" - a reminder of the American jazz musician Nat Adderley....
5 good reasons to run a corporate blog
Corporate blogs have been considered an all-purpose weapon of corporate communications for years. They are a powerful tool, but they don't exist for free. Corporate blogs support SEO and ensure visibility Corporate blogs support SEO and ensure...
VAT reduction 2020: adjust sales tax / VAT in WooCommerce
In order to deal with the economic damage caused by the Corona crisis (Covid-19), the grand coalition has passed a multi-billion economic stimulus package to strengthen the economy. As part of this stimulus package, a reduction in the value-added tax, for...
Five good reasons for WordPress
As a WordPress agency, we love WordPress as a content management system for many reasons. The openness of the system, which makes it easy for us to try out new design ideas or develop extensions (so-called plugins), for example. Or the tremendous...
Content marketing as a guarantee for long-term success
Properly applied content marketing can quickly become the best tool in a company's marketing toolbox. However, it requires a certain amount of effort, and sometimes a little patience. Content marketing sees itself as a central part of any...
The major social networks and how best to use them
If you want to get in direct contact with your target group, strengthen your brand and increase your sales, you will find many exciting opportunities in social networks. Information and entertaining content stand side by side here, making providers more attractive for their...
How good landing pages are built
The creation of a so-called landing page always pursues a specific goal, namely that conversions are achieved. This means that landing pages are created with the intention of directing visitors to them in order to encourage them to make a purchase, for example....